Head-Corporate Communication

Job Summary

• The jobholder is responsible and accountable for strategic planning and execution of all communication and Public Affairs activities in the scope (incl. quality and cost).


• He/she focuses on managing corporate reputation, ensures appropriate communication support for all businesses and coordinates in-country CSR engagement


• He/she effectively engages with key stakeholders in Communications, across the areas of public affairs, media relations, public relations, issues and crisis communications, digital communications, employee communications and corporate branding.


• He/she reports directly to - Board Member.


• The jobholder also supports group initiatives and guarantees the application of global rules and regulations.

Roles & Responsibilities

Major tasks and responsibilities
Corporate Communications:
Provides leadership and coordination for all communication activities
External communication: Develops and maintains relationships with all relevant
target groups (e.g. media, influencers, employees and general public) by using
all relevant channels (e.g. intranet, internet, social media) through
proactive communications activities.
Ensures consistency of messages and a global one-voice-policy at all levels of
the local organization. The jobholder is familiar with the key Corporate
communication processes and functions and ensures that these are taken into
account.
Develops communication strategies based on the overarching business and
communication objectives of the company and the country/Local specific goals.
Drives relevant communication topics and activities in an integrated, holistic
approach regarding all relevant target groups and all channels. Applies
digital engagement solutions that enable the organization to effectively
engage with external and internal stakeholders.

Crisis & strategic communication:
Manages risk and reputation, provides strategic counsel on business decisions
affecting the company's freedom to operate.
Steers, supports and manages executive communications in order to position
senior management internally and externally as main representative of the
company - and where applicable - to position and support the senior division
representatives through training and coaching, media relations, digital
communications etc.
Ensures crisis preparedness and steers as well as directs issues and crisis
communications, including change communications, in close cooperation with
corporate functions and business organization. Ensures communications
procedures on issues and crises are known and respected.
Manages functional costs in a responsible and cost-effective manner in line
with budget assigned by global function.
Public Affairs & CSR :
Provides both leadership and coordination for all Corporate public affairs,
policy, NGO advocacy, relations to political stakeholders and government
relations in countries in scope.
Works across Corporate businesses to identify top strategic issues &
initiatives which impact Corporate businesses both in terms of risks and
opportunities.
Takes care of political issue management and regularly aligns with Corporate
Public Affairs to avoid "surprising issues".
Define and integrates corporate social engagement initiatives and group CSR
programs in external stakeholder engagement,
Directs, coordinates, and controls the management of in-country activities in
line with group sustainability initiatives and local business priorities.
Builds and maintains appropriate networks and coalitions with relevant
external stakeholders, including policy makers, industry associations and
NGOs.
Work relations:
Internal:
Board & Corporate leadership team
Businesses Leadership Team
Sustainability Head
Leads of relevant regional and group projects
External:
National and local media representatives, influencers, opinion leaders etc.
Relevant political stakeholders (politicians, government officials etc.) and
non-government stakeholders (NGOs, Industry associations etc.)
Various stakeholders (community representatives, general public etc.)
External service providers such as PR agencies, consultants and advisor

KPIs

Internal:
* Board & Corporate leadership team
* Businesses Leadership Team
* Sustainability Head
* Leads of relevant regional and group projects
External:
* National and local media representatives, influencers, opinion leaders etc.
* Relevant political stakeholders (politicians, government officials etc.) and non-government stakeholders (NGOs, Industry associations etc.)
* Various stakeholders (community representatives, general public etc.)
* External service providers such as PR agencies, consultants and advisor

Work experience requirement

• Minimum of ‎10 years of related professional experience in positions of responsibility in major corporations with an international scope


• Degree in Communications, journalism or related field highly desirable


• Professional experience in a governmental affairs and policy development in FMCG, environmental and/or agricultural policy is desirable


• Excellent written and verbal communication skills


• Strong in relationship building with relevant external and internal stakeholder groups


• Expertise in translating business goals into impactful Communications and Public affairs strategies and their implementation


• A comprehensive understanding of traditional/digital media and significant experience determining the appropriate media mix


• Detailed working knowledge of local politics


• Solid understanding of FMCG industry and company background, ideally based on international business knowledge


• Visionary leader with proven team-leading capabilities in driving and developing a communications team


• High level of agility and ability to stay calm under pressure


• Successfully embraces and drives change


• Role model for Values, Leadership, Integrity, Flexibility and Efficiency

Qualification

Masters in Mass Communications/Business Administration/Literature/ Mass/Media
Communications (preferred)

Competencies

Business Development
Brand & Strategy Management
Business alliances
Communicating effectively
Communications Development
Media Management
Business Unit: Corporate-Business Development (‎4178)
Business Group: Business Development (‎740)