Reference Code: ‎85412

Communication Manager

Riyadh, ‎01, SA
Permanent
The story of Cartier is founded on audacity and passion. For more than ‎170
years we have embraced a bold, pioneering spirit that continues to inspire our
teams across all Metiers from our boutiques to our workshops and corporate
offices. Our ‎8,500+ colleagues of ‎90 nationalities are united by a shared
independent spirit and commitment to excellence, striving to continuously
enrich our Maison's heritage by pushing the boundaries of creativity.

MAIN PURPOSE

Reporting to the Head of communication, you will help define & implement the
Cartier overall media, social network, press and events strategy of Saudi
Arabia in coordination with the regional team and the head office to maximize
Cartier's exposure and visibility in the kingdom.
Management of Press, Events and Media teams.
Will also be a main pillar working alongside the Director of the department on
strategic projects

KEY RESPONSIBILITIES

Communication synergies
Onboard all stakeholders from regional & market department on a consistent and
unified vision.
Animating the community & accompanying the teams in the phasing & delivery of
projects in timely manners.
Work in collaboration with the regional teams on the implementation of
projects & competitors monitoring.

Owned & Paid Media

Coordinate with the regional media team to implement effective media strategy
to ensure the Maison's leadership and brand power by using the appropriate
medias. Develop relevant media plan adapted to local specificities.

• Develop targeted communications for locals


• On-line and offline media planning management


• Coop recommendation and management


• Budget planning and monitoring


• Integrate all communications in alignment with the marketing strategy & the market needs:

Aligned strategies between all communication channels through smooth
PR/Media collaboration. Combine PR and Media ROI on a regular basis

• Launch effective campaigns and reach objectives: performance monitoring


• Competitors intelligence

Press and influencers on social network (earned media)
Coordinate with the regional PR team define PR strategy focusing on maximizing
organic exposure for the Maison. Define KOL strategy to develop visibility and
focus on clientele target.

• Build relationships with press and leverage media investment through free editorials.


• Define and share with press precise objectives, major collection focus


• Accompany each launch thanks to targeted PR action plan


• Dispatch and explain press kits


• Manage editorials, organize photo-shoot, propose new angles with journalists


• Organize Press events


• Develop the circle of influence in Saudi Arabia & increase the brand desirability


• Networking: Handle the relationship with opinion leaders, celebrities


• Manage social network thanks to targeted plans (bloggers, celebrities) with a focus on ePR


• Emphasize CSR and corporate reputation


• Budget planning and monitoring

Events solution development and implementation
Propose global and relevant events strategy to maximize the Maison exposure
and visibility for the Market. Set up the program of events.

• Elaborate and propose Event concept based on initial brief


• Manage Event development and organization (launch production, coordinate Event calendar …), within a defined budget


• Propose several budget options to Project owner


• Propose external agencies. Manage contractors portfolio, and Rfp process


• Handle Client Treatment during Events


• Budget planning and monitoring

DIMENSION:
Geographical area: KSA & Bahrain

Headcount managed ‎1 to ‎2

JOB PROFILE

Education
Bachelor's degree or equivalent from a reputed Business school with
specialisation in Marketing.

Required experience
Minimum ‎5-‎6 years relevant experience in Communication Department or
Communication agency. Previous relevant experience with luxury brands is a
plus.

Technical skills / abilities
* Fluency in English and a third language is advantageous.
* Arabic is a must

The successful candidate will have the following personal qualities:
* Team player
* Self-starter with excellent communication skills
* Serious, proactive, mature, creative and has the ability to handle and deal comfortably in a multinational environment
* Ability to effectively present information and respond to questions from groups of managers, clients and, customers
* Demonstrates attention to details
* Adapts to changes in the work environment
* Generates suggestions for improving work and develops innovative approaches and ideas,
* Provides regular performance feedback; develops subordinates' skills and encourages growth
* Improves processes & services, Develops and promotes team building and team spirit within the Marketing department