Marketing Manager

About Noon*
At Noon, we believe in Student First in everything we do. That 's why we've
built a global social learning platform that radically changes the way people
learn, with the aim of positively impacting millions of students across the
globe and bringing education to everyone.
Our open platform is loved by ‎10+ million students across ‎8 countries and is
growing all the time - our aim is to radically transform the lives of ‎50+
million learners by ‎2023! Our students use Noon every day to engage with live
interactive classes and gamified peer learning features, study with celebrity
teachers, and compete and socialise with their friends.
We are a distributed company with a collaborative culture. We come from a
diverse set of backgrounds and countries, enabling us to work at a global
scale whilst bringing local impact by being a part of the communities we
serve. As a fast-paced, innovative scaling business, our ability to learn at
speed is powered by our obsession with our "student-first" culture that
ultimately defines what we do and why we do it. Our principles: Student first,
Never Deprive a Learner, Be Better Everyday, Be original, Own It & Be Bold.
These values got us to where we are today, and they're a big part of what
we're looking for in you.

What you will do
If you live and breathe marketing, we need to talk. We 're looking for a
flexible and versatile marketer who will be responsible for the growth of our
inbound sales channels. Marketing Manager responsibilities include tracking
and analyzing the performance of advertising campaigns, managing the marketing
budget and ensuring that all marketing material is in line with our brand
identity. To be successful in this role, you should have hands-on experience
with web analytics tools and be able to turn creative ideas into effective
advertising projects. Ultimately, you will help us build and maintain a strong
and consistent brand through a wide range of online and offline marketing
channels.
Responsibilities
* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
* Deploy successful marketing campaigns and own their implementation from ideation to execution
* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
* Produce valuable and engaging content for our website and blog that attracts and converts our target groups
* Build strategic relationships and partner with key industry players, agencies and vendors
* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
* Oversee and approve marketing material, from website banners to hard copy brochures and case studies
* Measure and report on the performance of marketing campaigns, gain insight and assess against goals
* Analyze consumer behavior and adjust email and advertising campaigns accordingly
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Brainstorm new and creative growth strategies
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
About you
* Demonstrable experience in marketing together with the potential and attitude required to learn
* Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
* A sense of aesthetics and a love for great copy and witty communication
* Up-to-date with the latest trends and best practices in online marketing and measurement
* BSc/MSc degree in Marketing or related field

About the Benefits*
You will be joining the world's first social learning platform where you can
have a real impact in a smart, low-ego, multi-cultural team. We provide an
environment where you can develop your skills and deliver meaningful work that
matters. You 'll be able to enjoy a competitive salary as well as a full
spectrum of generous perks and rewards:

• Not a morning person? No problem! We offer flexitime and a great work-life balance, including ‎2-‎3 days working from home per week


• ‎21 days annual leave


• Full premium Medical coverage including Family Dependants


• Life Assurance to help you to protect your future


• A well-stocked fridge, plenty of snacks (some healthy, some not so healthy)


• Regular social activities, including team outings in line with Covid-‎19 guidelines

Why work at Noon?
* The opportunity to work within an innovative start up in its initial stages and help shape our success globally
* Work with a team who believes in STUDENT FIRST, you will have an opportunity to build the first (BE ORIGINAL) Open Social Learning Platform that can impact millions of students across the globe
* A working environment where you can look at things differently and challenge and offer solutions and that also offers you a freedom to commit 'n' number of first time mistakes - NEVER DEPRIVE A LEARNER
* Complete ownership and responsibility for the success of your autonomous team across all scope of works - OWN IT and BE BOLD
* An opportunity to work with a bunch of Young, Smart, Driven, and Dynamic people who are committed to go BEYOND SELF and solve business challenges
* Work closely with the leadership team who live by the value of BE BETTER EVERYDAY to help grow an amazing organisation
* Help us to build the future of education!

About Diversity & Inclusion
At Noon, we respect and value differences. We know that when people from
different backgrounds and with different points of view work together, we
create the most value - for our clients, our people, and society. We're so
lucky to live in a society where differences are celebrated, so we'd expect
nothing less from our teams. That means whatever your race, religion, sexual
orientation, or gender, this is a place to feel at home, express yourself
freely, and make your mark. Noon is proud to be an equal opportunity employer.
We are committed to equal employment opportunity regardless of age,
disability, gender identity, marital status, race, colour, ethnicity,
religion, sex, national origin, or sexual orientation. We aim to be truly
representative of the world and for each and every employee to feel respected.