What to expect:
We're looking for a passionate, creative, and results-driven Senior Marketing
Specialist to support the marketing strategy and growth campaigns development
for Egypt. In this role, you will be responsible for planning & developing
marketing campaigns that drive customer acquisitions and improve customer
retention. You will also be leading the execution and go-to-market of 360
degree campaigns as well as targeted CRM promotions.
What's on the menu?
* Work closely with the Growth Marketing Manager, Verticals Marketing, and Brand teams to develop marketing campaigns that deliver on Egypt's growth targets.
* Support on the development and lead on the execution of 360 degree integrated and CRM campaigns to drive performance objectives (acquisitions/orders) as well as brand objectives (awareness, preference, affinity).
* Make data driven decisions to choose the right channel mix strategy and target audience to achieve the campaign objectives.
* Ensure proper campaign go-to-market and act as the 'project manager' and owner of new campaigns by making sure all marketing channels switch on in coordination and all functional teams deliver their parts on time.
* Build and execute CRM campaigns while continuously A/B testing different scenarios to identify the right strategy for every segment.
* Track campaign results and report daily performance & spend to control budget and enhance country performance.
* Work closely with the Product team to utilize best-practices for app and web platforms to continuously enhance conversion rates across the funnel.
* Analyse & demonstrate the effectiveness, incrementality & ROI of different campaigns and tactics, to recommend future improvements and actions.
* Understand customer behaviour through analysis, on-ground feedback from customers, and sales insights to develop actionable insights.
What are we looking for:
• 3+ years of experience in consumer marketing, e-commerce, online services,
or related experience with a proven record of delivering work with measurable
results.
• Strong project management, stakeholder management skills.
* Analytical mindset with strong attention to detail
* Ownership Skills: a highly motivated and proactive individual. Willing to roll up their sleeves and go the extra mile to drive results.
• Experience in campaign management, preferably CRM / CVM in an e-commerce
company. • Ability to establish priorities and communicate expectations,
working with others to push projects to completion.
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