Position Summary
This is an Asst. Manager role that requires the candidate to strategically
develop and effectively manage Social media marketing across channels.
The Asst. Digital Manager will lead on creating brand and corporate social
content as well as support Samsung Gulf product marketing divisions for
products such as Smartphone, Wearables, Tablets and other consumer
electronics, by complementing their marketing strategies with digitally lead
initiatives and campaigns delivering on their business objectives.
The candidate is expected to create best-in-class social & digital contents
(with the help of creative agency) and deliver campaigns that are effective
and feasible while maintaining the highest level of quality in delivery.
Role and Responsibilities
* Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.
* Delivering social campaigns that are in line with Samsung's brand ideal and the product marketing teams marketing strategy and objectives.
* Managing the development and implementation of social strategies, guidelines and content
* Managing digital campaigns and content on Samsung.com
* Managing influencer marketing activities that are relevant to the own and partner's social channels
* Overseeing campaign measurement and optimization
* Tracking and monitoring of KPIs
* Managing the digital and media agencies on day to day basis.
* Managing an owning the relationship between the digital marketing entity and the product marketing teams.
Skills and Qualifications
Qualifications & Experience:
* Bachelor's degree in Marketing, Business or Communications from an esteemed accredited university.
* 4+ years' experience in Digital Marketing. A combination of creative development and ad/media agency and corporate experience will be preferred.
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