Position Summary
1. Contribute to the strategic business decision making by deriving insight
from the market and consumer data on the main issues of the brand, product and
channel.
2. Contribute to mid-term and long-term business opportunity identification
by understanding the consumer needs and trend from market and consumer data
gathering.
3. Maximize mutual trust and business execution by promoting market
conditions and our sales/product strategies to customers and market
participants.
Role and Responsibilities
1. [MI research system management] Participate in conducting MI(Market
Intelligence) research and building and managing its system for efficient
decision making upon business issues.
2. [Insight derivation for product strategy] Analyze the direction of and
insights on the new product or strategic product from MI(Market Intelligence)
research.
3. [Insight derivation for market strategy] Analyze the direction for
building market strategy and insights derivation from the MI(Market
Intelligence) research.
4. [Business insight derivation from secondary data analysis] Analyze the key
business issues and insights derived from secondary data sources such as
Euromonitor, GFK, IDC and etc.
5. [Setting research direction] Perform the process of understanding the MI
research direction and methodology for getting a clear picture of the customer
and market needs.
6. [Sales/Product Strategy Promotions] Maximize our market influence and
strategic execution by promoting and participating in our strategic direction
based on market conditions.
Skills and Qualifications
* Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
* Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
* Normally receives little instruction on day-to-day work and receives general instructions on new assignments
* Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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