Brand Activation Manager

Johnson & Johnson Consumer is recruiting for Brand Activation Manager to
be located in Cairo, Egypt.
Caring for the world, one person at a time has inspired and united the people
of Johnson & Johnson for over ‎125 years. We embrace research and science -
bringing innovative ideas, products and services to advance the health and
well-being of people. Employees of the Johnson & Johnson Family of Companies
work with partners in health care to touch the lives of over a billion people
every day, throughout the world.
Thriving on a diverse company culture, celebrating the uniqueness of our
employees and committed to inclusion. Proud to be an equal opportunity
employer. And our culture is interconnected by the shared values of Our
Credo. It 's a culture that celebrates diversity and diverse
perspectives. It helps employees achieve an effective mix between work and
home life and supports their efforts to have a positive impact on their
communities.

Summary of the job:

The main task of a Brand Activation Manager in JNJ Consumer Egypt is to
accelerate brand growth to deliver financial commitments and gain share by
leading all marketing activities. Responsibilities include business planning,
allocation of budget, execution in ATL and BTL advertising, portfolio
management, launch new product, and communication across different departments
locally and regionally.

Duties & Responsibilities

• Develop clear brand business plans in line with the guidelines, objectives, new product launches, in-store promotions, and communication strategy.


• Work closely with regional teams to ensure all brand fundamentals are aligned.


• Lead on the representation business for the key brands in scope via monthly performance reviews.


• Manage and own budget, ensure proper allocation to optimize spends for effective utilization of the investments.


• Deliver brand activity calendar through ATL and BTL initiative; Align TVC bursts with the digital campaigns/ in-store excellence in our three-channels.


• Lead of PR initiatives for the brand.


• Create the promotional calendar to be aligned with the in-store activities.


• Retain consumer through ensuring successful launch for the NPDs.


• Work with the professional team and participate in relevant conferences align with all departments on main projects.


• Work closely with all departments to ensure brand financials/production/QA/distribution.


• Collaborate with the sales team and empower them with consumer insights to deliver instore.


• Connect with agencies to make sure they deliver the needed material and work for our business.


• Work with the supply chain to ensure availability and timelines.
  Main performance measures (Performance Goals)


• Delivery of brand financial targets


• Market share growth


• Excellence in execution across activation campaigns (ATL & BTL)


• Instore brand fundamentals development and growth

Experience Required

• Education: Bachelor degree in Marketing or BA or any respective studies


• Experience: ‎3-‎5 Years Experience, preferably in FMCG or Marketing Agency


• Advantages: Strong Analytical Skills, Self Motivated, Strong Communication and Interpersonal Skills, Results Oriented, Fast Learner and Creative Thinker


• Language: English/Arabic


• Location: Cairo, Egypt


• Relocation availability: No
  Johnson & Johnson announced plans to separate our Consumer Health business
  to create a new publicly traded company. The process of the planned separation
  is anticipated to be completed within ‎24 months, and it will be subject to
  legal requirements including consultation with works councils and other
  employee representative bodies, as required, and other customary conditions
  and approvals.
  Should you accept this position, it is anticipated that, following
  conclusion of the transaction, you would be an employee of a new entity within
  New Consumer Health and your employment would be governed by New Consumer
  Health 's employment processes, programs, policies, and benefit plans. In that
  case, details of any planned changes would be provided to you by New Consumer
  Health at an appropriate time and subject to any necessary consultation
  processes.

Qualifications

Leadership Behaviors Required

• LIVE OUR CREDO: Puts the needs of Our Credo stakeholders first, pursues the highest standards of quality, safety, compliance & ethics and Ensures everyday actions contribute to Our Purpose


• CONNECT: Builds internal and external relationships based on respect, Collaborates openly across boundaries and acts as a team player.


• SHAPE: Inspires and contributes ideas that challenge thinking, demonstrates resilience and agility to drive and adapt to change.


• Grow : Develops self and others to reach their goals, engages in open & honest conversations and Drives performance by managing energy and taking ownership for outcomes.
  For more than ‎130 years, diversity, equity & inclusion (DEI) have been part of
  our cultural fabric at Johnson & Johnson and woven into how we do business
  every day. Our commitment to respect the dignity and diversity of all is
  embedded in our Credo.
  We know that the success of our business depends on having the best talent in
  a workforce that reflects the diverse markets we serve around the world and an
  inclusive culture that values different perspectives and life experiences
  That is why we in Egypt are working to create an inclusive environment where
  diverse backgrounds, perspectives and experiences are valued and each and
  every one of our people feels that they belong and can reach their potential.
  No matter who they are.
  Diversity, Equity & Inclusion at Johnson & Johnson means "You Belong"!

Primary Location
Egypt-Cairo-New Cairo-
Organization
Johnson & Johnson (Egypt) S.A.E. (‎7800)
Job Function
Marketing
Requisition ID
2206002381W