Head of User Growth and Marketing

About Yajny:
Yajny, the first local cashback website, and application in the MENA region,
was founded in March ‎2020. Operating in Egypt, KSA, and UAE, Yajny helps its
users save money by giving them cashback on every single transaction initiated
through its platform.
Users can browse different stores from different industries on Yajny and get
up to ‎34% cashback while shopping among ‎450 stores that have partnered up with
Yajny.
After the stores confirm the transactions, Yajny allows users to withdraw
their cashback through different channels such as bank transfers, digital
wallets, telecommunication operators, or financial retail outlets.

Responsibilities:
*
Building, structuring, and developing a high-performance and data-oriented
User Growth & Marketing team division through the recruitment of analytical
and technically skilled individuals;
* Set objectives and key results of your team members on a regular basis, ensure objectives are met, and adjust if necessary.
* Define and implement the Growth strategy in Egypt, KSA & UAE markets, on all stages of the funnel, through high-impact marketing and growth techniques.
* Leading the efforts to improve organic growth and virality, leveraging paid media, and increasing visibility through online content.
* Overviewing and implementing different strategies and tactics to drive our users' growth and your main concerns are customer acquisition, activation, retention,, and upsells.
* Owning the development of a measurement and experimentation framework to enable a fast-moving, data-informed approach to iterations both inside and outside of the product
* Defining processes and ways of working to establish Growth as a core company capability.
* Building the brand and maintaining a solid and consistent brand identity and message across all user touchpoints
* Determining how the company positions its offerings in a quickly changing competitive environment.
* Oversee and create high-quality marketing materials related to our users to support sales.
* Drive the PR strategy and collaborate with HR to plan and execute all external communications.
* Report on your collective team's OKRs in a timely manner, with stakeholders and the top management team.
* Build the team's roadmap and be accountable for the delivery of your projects. Align your team and prioritize and focus on what matters.
* Deeply understand our users, and see what keeps them on the platform, what makes them more engaged, and what makes them churn.
* Identify new growth opportunities and channels (paid acquisition, offline acquisition, referral, loyalty programs…), and test it.
* Test, measure, and adjust our strategy through an iterative data-driven approach (leads management & cost per lead, cost per install, cost of acquisition, lifetime value, and product experiments...).
* Analyze your competitive landscape and find new ideas that will unlock growth.
* Build a vision and frameworks around mix-media modelling logic, including performance marketing initiatives, brand awareness, competitive intelligence, and promotional activity.

Personal traits and mindset:

Mindset: You have an entrepreneurial mindset, you like challenges, you
welcome feedback, and you are willing to get better every day to reach
excellence.
Analytical skills : You love solving complex problems and analyzing data.
Data-oriented : You love data like you love food. You are convinced that
data is vital for better understanding, evaluating, and deciding. "Without
data, you're just another person with an opinion." William Edwards Deming
Efficiency : You are fond of productivity tools and can deliver on time on
projects with many stakeholders.
Attention to details : You know that the devil is in the details, and you
have a talent for spotting flaws when they exist.
You always seek Excellence: You aim to achieve the best possible outcomes
in your work. You keep improving yourself for the sake of excellence. You just
don 't want to be an employee, but you want to be an elite. You always aim
high. That's excellence for us.
Passionate: You inspire others with your passion. You only do what you 're
passionate about. You don't come to work but to build.
Leadership: You demonstrated the ability to lead and influence teams and
work cross-functionally in a highly collaborative environment
Creative: You find innovative ways to solve complex problems

Preferred experience:
* Experience :
* ‎8+ years experience, preferably in a high-growth B2C company.
* Proven experience in creating and implementing growth strategies that significantly increase user acquisition and retention
* Proven experience managing and growing a team
* owning and managing a budget, creating forecasts and models for program performance and costs
* Demonstrated track record in growth experimentation and funnel optimization
* Product savvy: You are constantly looking at emerging product trends and testing new mobile apps when they are released.
* Tech fluency: You are comfortable in a technical environment. You are always curious to understand how things work.
* Communication : You have strong written and verbal communication skills and can explain something complex with simple words.
* Languages: You are fluent in English, both written and spoken.
* Education : You graduated from an engineering or a business school (or equivalent).