Growth Marketing Specialist

Who we are:

Known as the Work Life Platform, Bayzat is one of the leading employee
benefits SaaS platforms that is on a constant mission to make a world class
employee experience accessible to every company. We are redefining the way
work works for the better, making automated HR, Payroll, Employee Benefits and
Insurance a possibility for all businesses.

We are one of the fastest growing startups in the MENA region with just over
‎300 members from ‎35+ different nationalities. We were listed by Forbes as
"One of the most promising UAE-based startups" and are backed by world leading
VCs such as Mubadala and Point72 ventures. We are also one of the best-funded
scale ups in the HRTech space across the region.

We are a principle-led, meritocratic company that puts culture at the core of
everything. As a Bayzat member, you will constantly be surrounded by high
achieving individuals and teams who have a knack for solving complex problems
and are relentlessly pursuing success in everything they do. Being part of
such an environment will push you to constantly be the best version of
yourself and capitalize on every opportunity to improve, whilst drawing
inspiration from like-minded, hungry people from all around you

How we got to where we are today, and the reason we will continue to thrive,
is by hiring best-in-class talent and building a culture that allows people to
be the truest, most authentic and unpretentious versions of themselves.

As a Growth Marketing Specialist, you play an integral role in growing the
demand generation function of Bayzat and leveraging the product to acquire
loyal customers at scale. Your responsibilities entail helping to identify
growth opportunities and key traction channels.
To excel in this role, you have a strong marketing and analytical background
with a drive to scale customer acquisition. You are well versed on how to use
different digital channels and are an excellent collaborator who works closely
with other departments.
You thrive on experimentation and constantly seek out ways to improve the
trajectory of key business metrics. You are a systematic thinker that has
experience with business growth through data analysis application across the
entire prospect-to-customer funnel.
This jack-of-all-trades position requires a holistic view and ownership of
multiple initiatives to grow inbound/outbound demand generation coupled with
proactiveness when crafting and scaling experiments.

Responsibilities:

• Identify, scope, and execute growth experiments across different channels to achieve key business objectives.


• Build campaigns and initiatives at scale from planning to execution while ensuring that they are aligned and relevant for local execution.


• Fully own the marketing funnel optimization from awareness through retention and help improve conversion rates across different stages.


• Collaborate closely with product, sales, and other business functions to transform ideas into compelling and personalised messages and product experiences.


• Lead our email marketing automation process from A-Z for both prospecting and nurturing stages.


• Work with the BI and data teams to unlock tangible insights that help improve our overall performance as a department and move the needle.


• Deeply examine and analyse current campaigns and creatives across paid channels to provide the performance team with actionable insights to improve performance and target metrics.


• Actively work with the SEO and development teams to run A/B testing experiments to improve our conversion rates and increase inbound lead volume.


• Challenge the status quo and bring new innovative ideas to the marketing department.

Minimum Qualifications:

• ‎3+ Years of relevant marketing experience.


• Extensive experience across the following: Lead Generation, Copywriting and conversion optimization (landing pages, email campaigns and ad copies), Email Marketing, Paid Media OR SEO


• B2B marketing experience, preferably SaaS.

What will make you an ideal fit?

• A self-starter who takes initiative and is excited about solving tough problems.


• An analytical thinker who views experimentation as an essential tool for growth.


• Excellent communication, teamwork and interpersonal skills.


• Extensive knowledge of third-party platforms such as but not limited to CRM, email automation and data analysis tools.


• Ability to utilise different channels including organic and paid social, PPC and email marketing to drive customer acquisition.


• Strong analytical, program management and troubleshooting skills coupled with the ability to use data to drive actionable insights.


• Experience in managing, developing and optimising digital marketing budgets across channels and initiatives.


• Fluent in Arabic (preferred).


• Bonus: if you have worked on growing a Sales-Led Tech B2B SaaS company before.