PR Intern

Benefit Cosmetics is the San Francisco-based makeup brand that believes
laughter is the best cosmetic. Benefit is the No. ‎1 Brow Brand Worldwide and
is synonymous with fun, instant beauty solutions. Founded in ‎1976, the beauty
brand has swept the world with a one-of-a-kind cult favorite products. Benefit
is one of the fastest growing prestige beauty brands in the business with
locations in ‎59 countries across ‎5 continents. With more than ‎3,000 Brow Bars
worldwide, Benefit has become the brow destination for both product and
service! Benefit is part of the world 's leading luxury products group, Louis
Vuitton Moet Hennessy, LVMH.
Benefit Middle East houses ‎10 local market countries and a travel retail
business which spans across Middle East, Africa and India. Located at the
heart of Dubai Design District, the Benefit team works hard to put a smile on
people's faces. We do this by breaking rules with wit and wisdom, solving
problems with courage and creativity and by always trying to make real
connections with the people we work with and the customers we touch every day.
If you work hard, play hard and love to laugh out loud, you are just what we
are looking for to join the Benebabes.

Position Summary
The PR intern will assist the PR Manager and Digital Manager in driving the
evolution of Benefit 's brand awareness in the Middle East with PR activities.
Duties include
* Assisting the PR Manager & regional team with the organization of large-scale PR events o Ideation & Conceptualization
* Creative planning i.e. define event concept, activities and selection of venues to bring the concept / product to life.
* Briefing and liaising with event agency
* Develop an overall critical path milestones and manage timeline to ensure actions are completed & deliverables are met.
* Create event toolkit with brand elements for event agency o Track all costs associated with the event to stay on budget.
* Assisting with logistics
* Liaising with venue & hotels
* Assisting with guest reservations & requirements
* Assisting with PR & Guests lists
* Compilation of PR Event reports
* Provide post event follow-up: analytics to assess the success of the event and provide recommendations for future events based on the learnings & findings.
* Managing giftings
* Build and maintain close relations with press and industry influencers
* Working with PR Manager on securing press coverage, compilation of press kits, replying to press requests & giftings
* Keeping PR list up to date
* Monitoring key competitor features in print & online on a monthly basis and share it with the team

Profile

• Minimum ‎1 year experience in beauty public and/or fashion relations & events required with a combination of agency and in-house background.


• Strong attention to detail & organization


• Strong understanding of the function of a press office


• Experience in executing large-scale PR events


• Excellent communication, written and presentation skills


• Articulate thinker with a sense of humor and an ability to take creative direction, react quickly, and interact productively during brainstorming meetings.


• Demonstrated creative and strategic mindset.


• Highly organized multi-tasker with a great ability to problem solve