Co-ordinator

Lifestyle

POSITION DESCRIPTION DOCUMENT

BASIC INFORMATION

Position Title

Marketing Coordinator

POSITION OBJECTIVE

The job holder will be responsible for assisting the Marketing manager with
the execution of marketing activities in line with the Concept guidelines. The
job holder will be expected to coordinate all activities pertaining to
marketing, branding, e-marketing initiatives, Public Relations, Media
Relations and any other customer facing activities.

DO — Key Responsibilities

‎1.

Planning & Budgeting

Support in maintaining budget controls on the assigned marketing budget
Conduct monthly/quarterly budget vs spent reviews to ensure the budget is
being spent and allocated effectively
Assist the Marketing Manager in planning the Marketing Calendar including
updating and circulating amongst all territories Marketing teams
Assist in implementing e-marketing initiaves anad managing media and public
relations for thet Brand(s)

‎2.

In- store Activations

Liaising with territory offices to ensure implementation of marketing
collaterals and requisite permissions across stores.
Post campaign analysis and reports of effectiveness gauged by increased
sales/footfalls to stores.
Competition analysis in terms of best practices adopted.
Recommendations as to new technologies to be adopted in-stores.
Monthly store visits to review need for marketing collaterals/implementation
in stores.

‎3.

Public Relations & Media Relations Co-ordination

Following up with media for scheduling interviews for the CEO and key Concept
personnel
Identify opportunities in the media and place articles and stories
Contribute to the production of the Concept’s magazine and other marketing
material (if applicable)
Coordinate cross promotions, tie-ups, brand events for store launches,
customer evenings and fashion shows (if applicable)
Coordinate with the agency on the image campaign for the season
Coordinate with the graphic team for the artworks as required
Coordinate all corporate / brand events including brand launch , seasonal
launches etc
Coordinate all direct mailing activities
Assist in maintaining strong professional relationships with news media in
television, radio, and newspapers
Develop and maintain an online press office

‎4.

Market Research

Partner with Corporate Marketing for periodic market research to study the
customer profile / preferences and buying patterns
Partner with Corporate Marketing for periodic market research to study the
effectiveness of the media campaign by evaluating the return on investment
from the campaign

‎5.

Interactive, Digital & E-Marketing Execution

Manage search marketing campaign performance including campaign structure,
keyword selection and copy testing
Develop, update and distribute the interactive analytical marketing report
that includes search marketing, display advertising and affiliate marketing
with recommendations for optimization
Partner with the content development team to optimize the site design for
search engine effectiveness
Build relationships with key bloggers in order to be able to increase brand /
product / campaign coverage
Build and maintain relationships in a network of web affiliates
Create promotions and communications via email, message boards, and other
sources to recruit and/or
retain affiliates
Update and innovate the website content as and when required.

‎6.

Other Marketing Activities

Coordinate with Public Relations agencies for PR and media coverage in
consultation with Head – Corporate communication & PR
Help manage the loyalty program/privilege clubs at the Concept and recommend
strategies to ensure increase in the perception level of the program

Qualifications

...

Primary Location: AE-AE-United Arab Emirates
Work location/ موقع العمل: Landmark Tower-Dubai LMI Jafza Warehouse, Plot
No. S210204, Dubai25030 ‎25030
Job: Marketing
Organization: Lifestyle Concept
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: May ‎30, ‎2022, ‎2:26:‎22 AM