Marketing Director

Job Overview

Apply to: [email protected]
Report To : Managing Director (Owner)
Candidate Profile:
* Requirement open for Arab nationals.
* Female candidates are preferred.
* Knowledgeable of Budgeting, marketing ‎360 degree, marketing strategy, E Commerce, Marketing Campaigns creation, marketing activities etc.
* Strong understanding of customer and market dynamics and requirements
* Proven ability to oversee all marketing, ecommerce, CRM, advertising and promotional staff and activities.
Head of Marketing, Ecommerce and CRM will be responsible for the management of
the marketing and ecommerce team over the region. He / She will be handling
the marketing strategy, marketing and ecommerce budgets and objectives and be
expected to execute in a fast-paced environment. The candidate must have a ‎360
overview with retail marketing, digital marketing, ecommerce, CRM
(clienteling, operational marketing) and social media experience.
Key Responsibilities
* Support the group business development with marketing and communication tools.
* Develop the ‎360 marketing calendar with the marketing team in order to lead toward more innovation aligned with regional and local needs
* Work closely our group relationship with brands team in order to build unique launch plans and budgets that let the company and the brands realize their ambitions following appropriate KPIs and driving ROI
* Develop the ecommerce strategy with the ecommerce team, following each websites PnL and development prioritization projects.
* Work projects closely with each business unit (Finance, Retail, Sales, After-Sales, IT, Training) in order to implement and grow the ‎360 method in the company
* Support the digital transformation of the company by organizing training and support for other BU.
* Responsible for the alignment of online and offline strategies and a good communication of the projects internally and externally.
* Follow up closely with the marketing manager the regional marketing campaign development from brief, conceptualization, planning, to final delivery of assets and execution by working collaboratively and effectively with cross-functional and cross-country teams, and various agency partners
* Challenge the team toward strategic analysis including category landscape assessment, competitive intelligence, trends, SWOT, consumer/CRM analysis, and post-launch assessment to uncover insights, identify opportunities, and provide appropriate recommendations for the brand in the region
* Work with top management on the three years' innovation roadmap
* Review and challenge measurement metrics related to customer purchase journey with the CRM team and measure marketing success with key performance indicators (KPIs) with the marketing team
* Lead quarterly review of marketing and ecommerce initiatives ROI.
* Coordinate the relationships between the Brand's regional office, our Sales Marketing business units. Responsible of the top management communication about on-going projects, planning and results.
* Lead and grow his / her team with passion, empathy and trust.
* Receive general supervision from General Manager.
* Exercise functional and technical supervision over subordinates.