Marketing Director

؜ - ؜الكويت ؜ -

Job details


  • Develop and implement the corporate marketing communications programs and plans, in alignment with the Company's vision and strategic objectives.

  • Review the effectiveness of current programs and suggest recommendations for enhancing marketing activities and the Company's reputation amongst its key target audience.

  • Advise and implement internal and external communications policies and procedures in line with Company's overall objectives.

  • Lead the development of corporate presentations, brochures, and information on the Company's website to help build and promote better understanding of corporate strategies and objectives.

  • Manage the development and dissemination of media materials including the annual reports, newsletters and other publications in compliance with company's corporate visual identity.

  • Establish and develop the company's corporate relationships with all print, broadcast and web-based media, including consumer press.

  • Develop and maintain strong public relations with the government agencies, private organizations, media and public relations agencies.

  • Act as the primary point of contact for the handling of all local and regional media inquiries and requests for information to ensure consistency, co-ordination, accuracy and integrity of responses.

  • Develop crisis-management communications planning, readiness and response capabilities consistent with corporate guidelines.

  • Activate and improve brand awareness amongst target customer segments.

  • Maintain effectiveness of external stakeholder relationship management programs.

  • Enhance media coverage for restaurant openings and product launches.

  • Ensure effectiveness and outreach of Company communications.

  • Develop the annual marketing calendars, campaigns, promotions and events, and execute with excellence.

  • Act as the company Marketing agent, engaging with external stakeholders including media representatives and potential and future clients to build strong strategic partnerships.

  • Conduct general market research to understand current and future trends and to track competitor marketing activities.

  • Develops Marketing analytics to demonstrate delivery of return on investment (ROI)

  • Design, develop and control the Marketing budget and the appropriate allocation of resources.

  • To perform other duties as instructed which contribute to the effective marketing of the company's restaurants.
    Management/Leadership Responsibilities:

  • Manage, motivate and develop team members through a leading by example approach.

  • Review the latest creative resources to remain updated with current creative trends and styles.

  • Maintain the image, standards and principles of the organization at all times.

  • Maintain strict confidentiality of all design related documents.

  • Ensure that the Marketing team creates and executes all programs / plans in accordance with Company defined parameters.


Skills



  • Fluent Arabic Speaker (desirable).

  • Proven experience in GCC as a Marketing Director (or equivalent) within the F&B industry, overseeing GCC-wide operations.

  • Excellent leadership and organizational skills with proven experience of managing cultural diversity.

  • Proven experience of building a Marketing department and team from the ground up (circa ‎10 team members), with an ability to challenge the status quo.

  • Expert knowledge of best practices whose proactive approach delivers competitive edge.

  • Highly creative, strategic, out-of-the-box thinker who has the ability to see the "bigger-picture" whilst constantly seeking innovative ways to maximize Marketing ROI.

  • Dynamic, energetic team player with excellent communication and interpersonal skills.

  • Strong stakeholder-management skills; comfortable interacting at all levels from Senior/Exec level management to junior team members

  • Fully familiar with current digital marketing techniques, best practices and social media platforms.

  • Result-focused with the ability to develop positive improvement & change.

  • Bachelor's Degree / Master's Degree or MBA in marketing and communications or relevant field (essential)

  • ‎10+ Years' progressive experience in Marketing, reaching the level of Marketing Director or equivalent.


Education


marketing and communications or relevant field (essential)

Job Summary

  • Advertiser: GASTRONOMICA AE
  • Announcement date: 08/07/2022
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Salary: -
  • Phone number: -

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