Brand Mktg Sr Manager

Responsibilities

Leads, Manages, and Grows business profitably:
* Partner with Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P &L
* Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
* Makes business decisions for the category through a strong understanding of key issues and trends
Business planning and goal alignment:
* Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
* Leads and manages the brand Business Planning process with different stakeholders/ sector/ commercialization teams
* Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN
* Leads total brand performance tracking & monthly brand audit with commercial team
Leadership of business teams and development of his/her cross-functional
team:
* Sets challenging team goals and clear standards for success
* Gives direct actionable feedback
* Coaches Brand BM / ABM

Delight Consumers:
* Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
* Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.
Build Great Brands:
* Ensures that all brand activities are aligned with the Brand Essence and Vision.
* Ensures that our communication team is integrated and that all our partners are aligned.
* Leads Key brand affinity initiatives, and expansion plans
* Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio

Win with Customers:
* Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements
* Constantly challenges the sales organization to ensure its results and effectiveness.

Qualifications
* A minimum of ‎12 year of experience in FMCG, Telecom or Agency
* Strong Marketing experience - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
* Insight - demonstrable use of consumer, customer and business insights to shape strategic business and brand plans.
* Creativity - bring ideas that generate talkability and impact beyond the paid media invested.
* Lead X-agency teams - Ability to brief, manage and plan communications plans through to execution
* Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
* Strong Leadership experience of managing & coaching multiple direct reports and the ability to inspire various stakeholders