Parent Engagement Officer

• Staff are overwhelmingly proud of the school and believe that it is well led and provides a safe and inclusive learning environment.


• The quality of teaching, learning and assessment across the school is outstanding.


• Teachers have high expectations of pupils and consistently challenge them in lessons and other activities to do their best.


• Staff enjoy working at the school and believe they are treated fairly, respected and valued.


• At every phase, the curriculum is planned with precision, is well sequenced and systematically builds on pupils ' prior learning.


• DIS has a strong focus on academic progress and achievement.
  The student body has over ‎80 different nationalities and this diversity is
  fundamental to the community nature of the school. Exceptional facilities
  provide wonderful opportunities for a holistic approach to education; sport,
  performing arts, academic, technological, leadership and creative pathways are
  all on offer, ensuring our students enjoy enriching and varied school
  experiences within our classrooms and beyond.

Although non-selective at admission, our students achieve exceptional exam
results which compare to top UK schools. Digital literacy development is
emphasised as the school prepares its pupils to meet the challenges of a
rapidly changing world. This success enables our students to move on to the
very top universities worldwide.
Our personalised, play-based and continuous provision in the Early Years
ensures that students are rigorously assessed against the prime and specific
areas of the Early Years Foundation Stage framework. This focuses on
developing key learning skills and the foundations for accessing the Primary
Curriculum. In primary, students receive an enriching and broad curriculum
offer, which includes the delivery of several non-core subjects. Our senior
students take the IGCSE examinations in Year ‎11 and move into the
International Baccalaureate Diploma Programme (IBDP) or International
Baccalaureate Career-Related Programme (IBCP) in Years ‎12 and ‎13.

Al Futtaim Education Foundation (AFEF) owns and provides governance to Deira
International School. AFEF aims to realise its vision of taking education in
the UAE to the next level of future readiness and of preparing students for an
increasingly globalised and technologically advanced world. Al Futtaim
Education Foundation is an initiative of the Al Futtaim family to support the
vision of the Government of Dubai and the Knowledge and Human Development
Authority (KHDA) for the creation of a globally competitive economy while
maximising its social contribution to the community through this not-for-
profit endeavour.

Parent Engagement Officer

The role of a Parent Engagement Officer is to support the School Director and
Director of Enrolments and Operations in developing a strong and active parent
community as the central pillar of the school's culture. To ensure achievement
of enrolment targets, provide high quality customer service to new and
existing parents and promotion and marketing of the school to relevant
stakeholders.

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school's USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.


• Day to day management of the school's Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.


• Management and continual development of the school communication channels, such as newsletters, the website, and parent portal to ensure the school parent population is fully aware of the school's activities as a key driver of customer/student retention.


• Organize parent/community events in order to engage parents in school activities and celebrations and support the school's parent engagement activities. This includes working with the school and parent committee; attending meetings with the parent committee and working with the committee as their primary link to the school.


• Promote the school by engaging the Shared Services Media Team to tell stories and produce photographic material that promotes the school's achievements both academically and other, for AFEF internal communication and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.


• If necessary, collaborate with Director of Enrolments and Operations and other members of the FOH be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.


• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.


• In collaboration with the School Director and Registrar, develop an events calendar to support the enrolment activities for the academic year and work with the SLT on the school parent event calendar to promote the community spirit.


• Ensure the AFEF and School policies, procedures and codes of conduct are followed at all times.


• Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback are handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required)


• Promote, when appropriate, other AFEF schools by arranging appointments, interviews and facilitate relationships between parents and AFEF schools.


• Attend project / staff meetings and serve on committees as required.