We are looking for a driven Digital Media Specialist to attract and interact
with targeted virtual communities and networks users.
Responsibilities
* Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
* Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
* Set up and optimize pages within each platform to increase the visibility of company's social content
* Moderate all user-generated content in line with the moderation policy for each community
* Create editorial calendars and syndication schedules
* Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
* Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements
* Proven working experience in social media marketing or as a digital media specialist
* Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
* Demonstrable social networking experience and social analytics tools knowledge
* Adequate knowledge of web design, web development, CRO and SEO
* Knowledge of online marketing and good understanding of major marketing channels
* Positive attitude, detail and customer oriented with good multitasking and organizational ability
* Fluency in English
Job Name:
Sr. Digital Media Specialist
Job Code:
SGR8-224
Department:
Marketing Department
Job Status:
Opened Vacancy
Job Location:
Office Based, Hybrid Office Based
Job Type:
Full Time
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Purpose & Overall Relevance for the Organisation: The Digital Brand Team sits within the wider Digital Team, which is also home to CRM and Performance teams. You will partner with these teams, Brand Comms teams and our media agency network to ensure our media investment is best in class. Objecti…
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