Specialist Digital Brand Media Specialist MENA

Purpose & Overall Relevance for the Organisation:
The Digital Brand Team sits within the wider Digital Team, which is also home
to CRM and Performance teams. You will partner with these teams, Brand Comms
teams and our media agency network to ensure our media investment is best in
class.

Objectives:
To ensure world class media management is developed, communicated,
implemented, measured and improved upon. To help plan, buy and measure the
best possible campaigns that beneficially impact brand perception for the MENA
market.
Key Responsibilities:
* Support the end-to-end media campaign planning process across tier one campaigns and lead the process across tier two campaigns
* Support communications with adidas category leads (Originals, Running, Football, Outdoors) to ensure MENA media activations are accurately represented in the wider business
* Support with the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, measurement, and partnerships
* Support in the production process for media campaigns, working closely with the external production agency to ensure all creatives are delivered on time and to spec
* Collaborate with Measurement team and stakeholders on reporting and analysing the performance of media campaigns and work with the agency on learnings and insights for future campaigns

Key Relationships:
MENA Brand Comms Leads
MENA Newsroom (organic social, PR, and Influencer team)
MENA Digital Activation team (CRM, WHS, and Performance)
MENA Media Agency
MENA Creative agency
Wholesale, eCom, Tech vendors, Media Owners, Finance, Sales, Legal, Consumer
Insights, Consumer Analytics

Knowledge, Skills, and Abilities:
* Planning, implementing, and measuring digital media campaigns
* Experience planning and/or buying media in both a local country or regional market
* Experience working with multiple stakeholders on campaign development and activation (from agency or client side)
* Full understanding of digital media and how it fits into the media and marketing ecosystem
* Good knowledge of media KPIs - what are useful and what are questionable
* Experience of either creating or assessing media plans across all media types

Soft Skills:
* Ability to work in complex, diverse and pressured environments
* Ability to handle multiple projects at one time
* Excellent written & presentation skills
* Strong but empathetic communications approach and experience at relationship management within a complex matrix structure
* International experience nice to have but not needed
* Broad understanding and passion for the sports and/or entertainment industry
* Inquisitive, insightful and thoughtful
* Empathetic yet prepared to challenge and question the norm
* Hard worker
* Process and solution-oriented with an attention to detail
* Innovative thinker
* Can independently prioritize and manage workload
* Collaborative by nature
* Able to partner with internal and external teams and is flexible to variable team dynamics and cultures

Requisite Education and Experience / Minimum Qualifications:
* Degree educated or equivalent years of experience
* Relevant media agency experience
* Client-side experience preferred but not required
* English language fluency
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-
through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of
doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our
company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to
all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES
INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR
DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL
OPPORTUNITY EMPLOYER.

JOB TITLE:
Specialist Digital Brand Media Specialist MENA
BRAND:
adidas
LOCATION:
Cairo
TEAM:
Marketing & Communications
STATE:
C
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
‎494939
DATE:
Feb ‎28, ‎2023