Digital Media Planning Specialist

PURPOSE AND OVERALL RELEVANCE TO ORGANIZATION

The Digital Brand Team sits within the wider Digital Team, which is also home
to CRM and Performance teams. You will partner with these teams, Brand Comms
teams and our media agency network to ensure our media investment is best in
class.

Objective:
* To ensure world class media management is developed, communicated, implemented, measured, and improved upon.
* To help plan, buy and measure the best possible campaigns that beneficially impact brand perception for the MENA market.

KEY RESPONSIBILITIES
* Support the end-to-end media campaign planning process across tier one campaigns and lead the process across tier two campaigns
* Support communications with adidas category leads (Orignals, Running, Football, Outdoors) to ensure MENA media activations are accurately represented in the wider business
* Support with the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, measurement, and partnerships
* Support in the production process for media campaigns, working closely with the external production agency to ensure all creatives are delivered on time and to spec
* Collaborate with Measurement team and stakeholders on reporting and analyzing the performance of media campaigns and work with the agency on learnings and insights for future campaigns

KEY RELATIONSHIPS
* MENA Brand Comms Leads
* MENA Newsroom (organic social, PR, and Influencer team)
* MENA Digital Activation team (CRM, WHS, and Performance)
* MENA Media Agency
* MENA Creative agency
* Wholesale, eCom, Tech vendors, Media Owners, Finance, Sales, Legal, Consumer Insights, Consumer Analytics

KNOWLEDGE, SKILLS AND ABILITIES
* Planning, implementing, and measuring digital media campaigns
* Experience planning and/or buying media in both a local country or regional market
* Experience working with multiple stakeholders on campaign development and activation (from agency or client side)
* Full understanding of digital media and how it fits into the media and marketing ecosystem
* Good knowledge of media KPIs - what are useful and what are questionable
* Experience of either creating or assessing media plans across all media types
* Inquisitive, insightful and thoughtful
* Empathetic yet prepared to challenge and question the norm
* Hard worker
* Process and solution-oriented with an attention to detail
* Innovative thinker
* Can independently prioritize and manage workload
* Collaborative by nature
* Able to partner with internal and external teams and is flexible to variable team dynamics and cultures

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
* Degree educated or equivalent years of experience
* ‎3+ years media agency experience
* Client-side experience preferred but not required
* English language fluency
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE -
THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach
higher. For us at adidas confidence means acknowledging that we don't have all
the answers. But we are willing to take risks, we try new things. And if we
fail, then this is part of our learning - it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and
nutritionists. We, too, know that we are stronger together. Winning as one
team takes open and candid dialogue, inclusiveness and trust in each other's
abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete
succeeds by copying their predecessors' training plans and strategies. We have
to be open to new ideas, explore, gain an edge and stand out. Only then can we
succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES
INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR
DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL
OPPORTUNITY EMPLOYER.

JOB TITLE:
Digital Media Planning Specialist
BRAND:
adidas
LOCATION:
Cairo
TEAM:
Digital
STATE:
C
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
‎458053
DATE:
May ‎30, ‎2022