Restaurants and Bars Marketing Manager

Restaurants and Bars Marketing Manager
Full time
Four Seasons Resort Dubai at Jumeirah Beach
The Restaurant and Bar Marketing Manager sets and executes the media /
marketing strategy for restaurants and bars.
In conjugation with the Restaurant General Managers, Director of Marketing,
Senior Director of PR, and Director of Food and Beverage, the Restaurant and
Bar Marketing Manager plays an integral role in the development and execution
of the Restaurants and Bars annual strategic marketing plan comprised of
public relations, social media, and marketing communications strategies that
support the business objectives. Through strategic thinking and execution,
increase awareness and visibility of the outlets and its food and beverage
offerings and team, the Restaurant & Bar Marketing Manager also contributes to
driving traffic and revenues.
Four Seasons Dubai at Jumeirah Beach includes five outlets options - from the
beachfront Sea Fu restaurant to the rooftop Mercury Lounge, and it includes
‎237 Dubai luxury hotel rooms - including ‎49 suites - subtle Arabic design
motifs blend with cool, contemporary style, featuring soft backgrounds of blue
or green. Dubai is the second largest of the seven Emirates that make up the
United Arab Emirates, Dubai is located on the southern shore of the Arabian
Gulf. Has a Sub- tropical, arid climate.
Join our Team
* Work on a team that is built on mutual respect, collaboration, excellent service.
* Four Seasons provides employees with the same level of care that we expect to be shared with our guests.
* Four Seasons have been ranked in FORTUNE Magazine's ‎100 best companies to work for since ‎1998.
Responsibilities
Restaurant Operations
* Executes all key Restaurant and Bar Marketing initiatives as defined below
* Develops annual R&B marketing strategy and action plan (per FS Guidelines), co-develop and execute business goals
* Preserves brand and concept integrity in all elements of the marketing process
* Design and implement innovative programs and campaigns that increase awareness of R&B, its offerings and dynamic team
* Leads in R&B's digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms from planning to implementation and reporting.
* Actively manages Four Seasons proprietary R&B websites, ensuring alignment with the R&B's positioning and business objectives and creative storytelling
* Ensure up-to-date information on partner and third-party websites
* Oversee R&B online reputation management by monitoring and ensuring appropriate management of third-party review sites
* Manage the restaurants' databases, always striving to increase subscribers whilst remaining compliant with privacy laws, Four Seasons Privacy Policy as well as established internal policies and protocols for the creation and maintenance of "local mailing lists" and the use of Four Seasons' platforms for marketing and promotional emails
* Manages R&B social media channels, from strategy to content creation, daily channel management and reporting
* Curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
* Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
* Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools
* Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content
* Monitor social media conversations relevant to industry, luxury, local, and International markets
* Work closely with Restaurant GMs, Executive Chefs and Beverage Managers to identify and produce social media content opportunities and have presence at relative R&B events
* Develop partnership/ sponsorship opportunities
* Coordinate any promotional menus with the Executive Chef and Restaurant General Manager as well as beverage menus with Beverage Manager
* Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution
* Coordination of F&B and R&B participation in corporate global campaigns
* In partnership with PRD, coordinates and oversees any R&B related photo- and video shoots to ensure all R&B visual assets are in line with the FS brand standards
* Maintains Hotel's image library and video banks with related R&B content, and obtain all signed usage rights as needed
People Management
* Maintains positive client and media relations
* Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses
* Participate in local R&B community and industry events, building a strong rapport city-wide
* Attend internal meetings for R&B and will be actively involved in maintaining communication and promotional calendars
* Maintain a harmonious and professional relationship with co-workers, supervisors and all departments
Financial Management
* Ensures R&B is meeting GOR
* Control Restaurant Marketing Budget
* Works closely with the Restaurant GMs and Executive Chefs to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities
* Leads in R&B digital marketing included but not limited to PPC, SEO/SEM, and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
* Track ROI and present monthly results of digital marketing and social media efforts on a monthly, quarterly, and annual basis
* Ability to process relevant invoices and purchase orders, and maintain operational expenses for monthly expense management
Preferred Qualifications and Skills
Key Behavioral Competences
* Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees, consultants and agencies on a daily basis
* Able to achieve under pressure - multiple tasks and time constraints
* Excellent project management skills - able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders
* Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills
* Understands R&B marketplace; well-informed of market trends and user behaviors, including leading marketing strategies unique to this category and evaluating the competition's marketing communications activities and implements change as dictated by market requirements
* Well-organized, able to set priorities and be detail-oriented
* Is an ambassador of the Restaurant and Bar at all times, both inside and out into the community
Technical Skills and Knowledge
* Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
* Photography skills and an eye for aesthetic
* Media relations experience
* Demonstrated knowledge emerging trends and evolution of social media applications
* Knowledge of production methods in graphic arts and collateral
* Computer savvy with Microsoft Office and various design programs including but not limited to Adobe Photoshop, Illustrator, and InDesign
What to Expect: You Will....
* Be part of a cohesive team with opportunities to build a successful career with global potential.
* Have the opportunity to engage in diverse and challenging work.
* Be recognized for excellence.