Marketing Manager

THE CONTEXT
LVMH Beauty activities benefit from exceptional dynamism that relies on both
the longevity and development of key lines, and on the boldness of new
creations.
The brands cultivate what makes them unique and is guaranteed to make them
stand out. The success of the LVMH Beauty division depends on finding the
right balance between major historic Houses such as Parfums Christian Dior and
Guerlain, and young brands like Benefit Cosmetics and Fresh …
All are driven by the same values: a quest for excellence, creativity,
innovation and perfect mastery of their image.
LVMH Beauty Middle East manages ‎8 different brands including Parfums Christian
Dior, Guerlain, Make Up for Ever, Givenchy, Kenzo, Loewe, Acqua Di Parma and
Benefit Cosmetics. LVMH P&C Middle East oversees an area of ‎47 countries in
the Middle East, Europe, Africa, and India with subsidiaries and agents'
structures.
YOUR MISSION
The Marketing Manager will be in charge of the full ‎360 scope of Marketing
from Category, Trade Marketing, PR, Media to Digital E- Business. Being a
close business partner to the GM of the subsidiary, he/she will be responsible
for the creation and execution of the Middle East marketing and communications
strategy to elevate awareness, drive new client acquisition & sales.
Main responsibilities include:
PLANNING, TRADE AND ANIMATIONS
* Identify and Develop the ‎360 Marketing Strategy within the region in line with the strategic objectives of the Maison.
* Plan, coordinate and manage the marketing calendar/trade plan for the region with a strong focus on top ‎10 doors and key retailers
* Develop POS animations and retailtainment activities whilst respecting the Brand Equity
* Supervision and validation of all animations and on-counter events (layouts and tools)
* Build strong trade and CRM plans in coherence with the regional marketing plan, media plan and brand guidelines
* Plan, implement and execute successful PR strategies and campaigns.
* Oversee special events such as sponsorship, public appearance, or other activities in order to gain public attention
* Plan and execute a training calendar for all Beauty Consultants across the region
DIGITAL & E-COMM
* Supervise the implementation of new business strategies and new partner relationships to increase the reach of the Brand online
* Monitor the performance of digital marketing campaigns, including analyzing marketing channel deployment, keyword selection, advertisement design and customer experience journey
RETAILER PARTNERSHIP
* Weekly visit to the market top doors: ensure that the new launches are impactful and implemented properly. Check stock, availability of samples and VM
* Participate with the General Manager / Commercial Director in strategic meeting with suppliers and retailers to negotiate commercial conditions (margin, animations, exclusivity...)
BUDGET & FORECAST
* Define and follow-up the annual budget for Marketing, Visual Merchandising & Store Design
* Prepare the Budget and revisions (R1, R2) by commercial lines and products, in Si and SO
ANALYSIS AND PRESENTATIONS
* Conduct monthly reports on customer and sales analysis, shopper insights, traffic in store and store KPI's Monitors customer feedback
* Record, monitor and analyze market trends, competitor activities and provides suggested quantitative and qualitative reports, and action plans
MANAGEMENT
* Lead, manage and supervise the Marketing Executive in order to accomplish the objectives

Profile

YOUR PROFILE
* Minimum of ‎5 years in in similar marketing roles within the beauty industry
* In-depth market knowledge (distribution, retail, customers, competition, etc....)
* BA Degree or equivalent in related field
* A curious, creative, dynamic, and proactive personality, who's autonomous and able to multitask while respecting deadlines
* Someone with a real luxury and cosmetic affinity, and business-oriented
* Strong communication and negotiation skills
* Service-oriented: ability to see every detail and always think about improvements
* Must be fluent in English and Arabic, French is a plus
* Experience with dealing and negotiating with suppliers in the region
* Experience with forecasting tools and P&L budget monitoring
* Microsoft Office

Additional information

WHAT CAN WE OFFER ?
* A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
* As part of LVMH Beauty offers Career opportunities with a worldwide presence and continuous growth within ‎75 distinguished Houses.