Consolidate the sell out, market share, wholesale and A &P to ensure the
objectives. _
_Monitoring of the P &L of the brands in conjunction with the commercial and
financial areas. _
_Monitoring of the area budget (A &P), with its respective objectives and
goals that guarantee compliance with it. _
_Define, develop and implement 360/omni channel marketing strategies aligned
with brand managers.
Identification and continuous improvement of product positioning- Ranking,
visibility and brand awareness in digital media and point of sale,
guaranteeing omni channel communication.
Planning and development of marketing strategies- Create innovative and
customer-oriented marketing campaigns (Sell out).
Design of the annual marketing plan based on the brand guidelines.
Development of digital strategy for brand.
Ensure optimum prices per retailer (Sell in) with the commercial team in
order to have the necessary units for the activities (sell out).
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