Junior Brand Manager

؜ - ؜القاهرة ؜ -
موقع المُعلن

تفاصيل الوظيفة

Duties & Responsibilities:


Branding Strategy



  • Uses market research and end-user surveys to identify appropriate actions and offer new products.

  • Maintains an efficient marketing budget allocation and spending.

  • Leads all digital and social media brand communications, develops best practices, implements processes, and develops the brand's social media and digital strategy.

  • Creates and leads comprehensive project plans, as well as manages deliverables, deadlines, roles, and responsibilities across all functions.

  • Assists the brand manager in the development of new products and line expansions.

  • Assists in driving competitive advantage inspired by the consumer's needs.

  • Weekly reports to the brand manager on all innovation efforts linked to new brand or new line expansion.


Research



  • Assists and supervises all forms of qualitative and quantitative research, creates cutting-edge analytics, offers business insights, and defines the market's competitive dynamics and boundaries.

  • Analyzes market conditions and assesses new brand challenges by identifying and suggesting potential portfolio optimizations.


Marketing



  • Develops sales promotions and product communication in collaboration with the marketing and sales teams.

  • Collaborates with the trade marketing team on all marketing campaigns and promotions to create product exposure activities

  • Works with the design team on a regular basis, informing them on new labels, updating legal wording on current labels, and developing new pack crowns.

  • Coordinates with cross-functional project stakeholders by ensuring alignment on priorities and plans.

  • Assists in the management of product categories, including product portfolio, pricing, and profitability.

  • Regularly analyzes outcomes produced by specific brands or product categories.

  • Aligns with agencies on digital initiatives in an effective and proactive manner; assesses and offers comments on ideas in comparison to the brand.

  • Ensures that agencies are compensated, and that purchase requests and purchase orders are submitted on schedule.

  • Inspires agencies to develop brand and company communication and activities that meet objectives and are appealing to customers.


Disclaimer: Other duties assigned as needed.

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ملخص الوظيفة

  • المُعلن : -
  • تاريخ الإعلان : 13/11/2023
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : القاهرة
  • الراتب : -
  • الهاتف : -

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