Industry
Marketing
City
Dubai
State/Province
Dubayy (Dubai)
Country
United Arab Emirates
Zip/Postal Code
337-1500
The Digital Marketing Executive should have thorough knowledge of running
online communication and should also have some experience in creative design
so that he can guide the external agency on the requirement as per the
corporate identity of the Hyundai and Genesis brand.
Principal Accountability
1. Manage all the digital media customer touch points and ensure that they
are always updated and follow the corporate identity of the Hyundai and
Genesis brand.
2. Successful and timely execution of all digital marketing campaigns across
multiple channels.
3. Set up conversion, pixel, and event tracking on the website and manage
optimize its SEO.
4. Track digital campaigns effectiveness on daily basis (Total leads, CPLs,
CTRs and conversion rates…etc) and evaluation of the performance against goals
and other key performance indicators
5. Manage all social media accounts including content production, increasing
engagement and enhancing brand identity.
6. Create, proofread and edit for various digital marketing content to ensure
consistency in branding 7. Monitoring digital & social media trends,
platforms, customer changing preferences & new technologies to identify new
opportunities for growth.
8. Identifying crucial customer conversion points and drop off points that
maximizes user funnels
9. Collection and interpretation of data from various marketing campaigns and
analysis of that data
10. Developing and analyzing reports on web activity, web page hit count,
traffic pattern and similar performance metrics
Requirements**
* Bachelor's Degree in marketing is a must
* Google and other digital marketing certifications are required for this role.
* Ability to manage website admin panels and google analytics is a must
* Digital media agency experience is preferred.
* Understanding of social media management is a must
* Strong Communication and interpersonal skills.
* Robust analytical skills to interpret details to observation.
* Good with IT skills such as MS Office and Internet Research.
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