Creative Data Analyst (CST)

Responsibilities

About Us:
TikTok is the leading destination for short-form mobile video. Our mission is
to inspire creativity and bring joy. TikTok has global offices including Los
Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and
Tokyo.

Why Join Us:
At TikTok, our people are humble, intelligent, compassionate and creative. We
create to inspire - for you, for us, and for more than ‎1 billion users on our
platform. We lead with curiosity and aim for the highest, never shying away
from taking calculated risks and embracing ambiguity as it comes. Here, the
opportunities are limitless for those who dare to pursue bold ideas that exist
just beyond the boundary of possibility. Join us and make impact happen with a
career at TikTok.

The Client Solutions team mission is to establish and build scalable, healthy,
long-term client relationships by solving direct clients' and agencies'
challenges through scalable, best in class campaign services.

The Data Analyst role is a key role for the Client Solutions Team (CST) at
TikTok, as it is responsible for the built data/insights that are going to
support the business in making critical decisions.

We are looking for an enthusiastic, motivated self-starter, an individual that
loves the fun, inspiration, and joy that TikTok brings into people lives. This
is a fantastic opportunity for someone that has previously worked in account
or project management in digital advertising field and is ready for the next
challenge.

We are looking for a proactive individual with great attention to detail,
analytical mindset and ability to remain calm under pressure.

The Data Analyst will export, analyse data for creative performance; advise,
challenge and optimize our creative strategies, and be the main point of
contact to deliver a full overview of benchmark, deep knowledge and support
the business within the Creative Solutions Team.

Responsibilities:
* Data-Driven, exploit data and define new axes and growth trends
* Expert in data visualisation and extracting insights
* Design, execute custom dashboards to monitor creative performance, key metrics and how they change overtime
* Identify top/bottom performing creatives, detect when creative fatigue happens and provide actionable suggestions
* Pioneer methods of automating data used and extraction across the business
* Navigate between global and local teams to drive the usage of data, sharing learnings and bringing learnings to market
* Communicate results and business recommendations to diverse business stakeholders: CSM, managers & clients
* Identify creative improvement opportunities for existing clients
* Automate routine processes connected to data (weekly/ monthly reporting, preparation for client’s meetings, QBRs, etc.)
* Provide team with ad-hoc analysis and reports
* Do comprehensive research on various topics connected to advertising activities
* Communicate with cross-functional teams: PSO, SoP, Data system engineers
Qualifications
* Expertise in mathematics and statistics, Data-Driven
* Programming languages, such as SQL, Oracle and Python
* Have the ability to collaborate, work cross-functionally and communicate effectively across multiple business functions and geographies
* Proactive attitude with excellent project management, organizational, and analytical skills
* Experience diagnosing and solving technical problems with product and engineering teams is a big plus
* Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
* Experience dealing with multiple requests and being able to effectively keep on top of timelines and communications with the wider sales teams
* Regression analysis experience is a plus
TikTok is committed to creating an inclusive space where employees are valued
for their skills, experiences, and unique perspectives. Our platform connects
people from across the globe and so does our workplace. At TikTok, our mission
is to inspire creativity and bring joy. To achieve that goal, we are committed
to celebrating our diverse voices and to creating an environment that reflects
the many communities we reach. We are passionate about this and hope you are
too.