Marketing Manager | IKEA | Dubai Festival City | Dubai

Company description

Job Requisition ID: ‎141839
Established in the 1930s as a trading business, Al-Futtaim Group today is one
of the most diversified and progressive, privately held regional businesses
headquartered in Dubai, United Arab Emirates. Structured into five operating
divisions; automotive, financial services, real estate, retail and healthcare;
employing more than ‎35,000 employees across more than ‎20 countries in the
Middle East, Asia and Africa, Al-Futtaim Group partners with over ‎200 of the
world's most admired and innovative brands. Al-Futtaim Group's
entrepreneurship and relentless customer focus enables the organization to
continue to grow and expand; responding to the changing needs of our customers
within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our
customers each and every day

Job description

Overview of the role
To assist the GCC Marketing Manager to:
* Increase top of mind awareness and emotional attributes of IKEA brand through several advertising campaigns for the IKEA Brand & Concept.
* Reach the required visitor volumes for optimal sales targets by assisting on daily operations.
* increase IKEA presence in target consumers' daily life cycles thanks to PR and in store events.
* Territory coverage the GCC area: the UAE, Qatar and Oman.
What you will do
STRATEGIC MARKETING PLANNING
* Assist the marketing manager in creating the long-term marketing strategies as well as the opening strategies for the existing and new stores in the covered territories.
VITALITY CALENDAR
* Assist the marketing manager in executing the vitality calendar activities and ensure the strategic priorities are reflected in the campaigns.
* Liaise with range for product selections and pricing as well as co-ordinate day to day work with the agency. Inform the store about the marketing support before launching the activity
MARKET RESEARCH
* Assist and execute the briefs from the marketing manager for all covered territories for market research needs based on the regional long-term research strategy set by the Brand Communication Manager.
* Co-ordinate with contracted research companies, both locally commissioned and commissioned by our principles, to assess our realistic market position and to help us to place ourselves against the predefined IKEA positioning objectives.
* Conduct market analysing to help with understanding our target demographics, catchment areas, lifestyles and so forth that will assist the marketing manager in business planning and new territory penetration plans.
* Assist the marketing manager in analysing new territories or re-evaluating existing ones by being able to understand and utilise macroeconomic indicators.
BUDGETING
* Assist the marketing manager in budgeting for all the covered territories by keeping an updated file on media costs, media effectiveness, and keeping track of all invoices to the department.
* Ensure cost consciousness in all activities, taking three quotes for all external work, negotiate better prices on on-going basis.
* Make sure to take part cost effectiveness initiatives and spend within the allocated budget to reach the agreed strategic objectives.
PROJECTS
* Focus on giving maximum assistance to the marketing manager on all new store opening projects by executing the overall strategy, independently managing media and PR liaisons and agency work on all artwork.
* Actively contribute with ideas, and suggestions and liaise with all necessary departments (internal and external).
ANNUAL PR AND EVENTS EXECUTION
* Recommend and finalize the annual PR calendar for the IKEA Brand in order to reflect and promote IKEA 's long-term priorities, leadership businesses, as well as IKEA UAE's own business needs (e.g. Increasing exposure of wider range, even lower prices, quality perception and specific business area needs).
* Liaise with the store management teams and necessary 3rd parties such as event companies to execute the planned events in perfection in the planned time frame. Make sure the events are well communicated amongst the co-workers and ensure their full commitment. Be actively present during the event.
* In addition to the in-store events organize activities for press members and industry insiders (i.e. internal decorators) where they can actively engage with the IKEA brand and IKEA products.
* Plan and execute press trips in line with IKEA Brand priorities.
Required skills to be successful
* Organization and planning skills
* Excellent communication skills
* Excellent proofreading skills, attention to details
* Good English language writing skills
* Multi-tasker
* Computer literate and advanced level (All Microsoft office especially Excel, Word and PowerPoint)
What equips you for the role
* Must have a minimum of ‎3 years ' experience in related field, preferably in retail marketing, communication, or advertising
* Fluency in Arabic
* Must have the ability to create an environment where the IKEA values are a strong and living reality that embraces the diversity of co-workers and visitors:
* Customer focus
* Individual Accountability
* Continuous Improvement
* Personal Leadership
* Teamwork

Qualification

About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail
across the Middle East, Africa & Asia over the past ‎30 years. We have
developed partnerships with some of the biggest and most respected Brands in
the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex
Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of
the largest Global partners of Marks and Spencer's in both regions with over
‎75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East
for the first time with the exciting launches of Watsons and B&Q and we aim to
continue to be agile and adaptive to our markets with new launches and further
development. For this to be possible we aim to recruit the best talent from
all backgrounds who will continue to challenge and develop our diverse
workforce which includes over ‎100 nationalities across ‎12 countries. Join us
today and make a difference…
About Al-Futtaim IKEA
GROWING TOGETHER...
We are a values-driven company with a passion for life at home. Our vision is
to create a better everyday life for the many people.
Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and
the United Arab Emirates.