Luxury Data Lead

Position Summary:
Working within the PR Asia Le Cercle Centre of Transformation, this role is
responsible for building up an eco-system of Luxury Club DATA. This role will
be responsible for defining the data strategy to drive business results and
anticipate VIP needs and build an international data platform. The role will
also be collecting, organizing, and analysing all data on the Luxury D2C at
the Asia regional level, including such as sales, shopper data, media data,
but also private domain data, and presenting recommendations for commercial
and marketing actions.
The role will support the market teams in setting up data and CRM strategies,
including by leveraging best practices.
Key Responsibilities:
* Data architecture
* Designs and oversees the Luxury data strategy and architecture, at regional and local level.
* Layers a data warehousing system design, and analyze, qualify and activate to fit future business models and consumer behaviors.
* Based on marketing & sales strategies, designs & build a whole pipeline to fit data into platforms, and supports ad-hoc data queries.
* Works closely with business units and translates business requirements into technical solutions at Asia and local level.
* Leads to deliver value-added data analysis solutions for business management & operation.
* CRM
* Drives CRM implementation, from acquisition to segmentation and activation.
* Designs, develops and implements advanced consumer relations analytics projects that brings valuable market insights and consumer insights and supports new consumers recruit and organization digital capability uplifting.
* Coordinates with cross-team to implement the CRM operation projects with good communication quality.
* Liaises with Global Transformation Teams to ensure integration of region in relevant KDPs.
* Best practices
* Helps markets drive best practices together with Regional COE team.
* Leverages and utilizes different digital tools to make sure the best CRM performance approach is communicated at Asia regional level.
Scope:
* Key internal stakeholders:
* Le Cercle Asia Business Director
* Luxury Strategy lead
* Luxury RTM lead
* Key external stakeholders:
* Market companies Luxury teams.
* PR Asia Marketing department
* PR Asia Business Development department
* Relevant Brand Companies
* PR Global Development Team
* PR Global Transformation Team
* Travel required: As needed
Skills / Qualifications / Experience:
Essential:
* Strong business acumen with proven industrial experience.
* Proficiency with Data architecture, data analytics and CRM systems building experience with D2C/retail model from luxury products or premium wine & spirits brands.
* Proficiency with data processing skill with appropriate approaches relating to new project implement in different channels at Asia region level.
* Familiar with data query tools (sql, power query, power pivot) and data visualization tools (powerBI).
* Competency of Strategic thinking
* Good communication skills and open minded
* Project management skills and very detailed oriented
* Ability of problem solving and conflict management
* Bachelor's Degree with more than ‎5 years' experience in above areas
* Fluent English
Desirable:
* Strong knowledge of Machine Learning models and data visualization. Experienced at model selection and optimization, feature selection, metric selection.
* Knowledge of Wine & Spirits industry and related product
Job Posting End Date:
Target Hire Date:
‎2022-‎06-‎01-‎07:00
Target End Date: