Summary
*
We are seeking a dynamic and skilled Digital Marketing Specialist to join our
team. In this role, you will be responsible for a wide range of digital
marketing activities, including monitoring and optimizing Hyatt.com shares
through various tools, updating restaurant and hotel websites for SEO, meta,
timings, and events, managing Instagram paid ad budgets and scheduling,
preparing weekly digital marketing reports and revenue slides, and
contributing to the development of long-lasting consumer relationships. You
will also play a crucial role in enhancing user experience by collaborating
with web designers, overseeing social media campaigns, actively participating
in SEO efforts, and staying updated with the latest digital trends and
networking opportunities. Your proficiency in tools like Google Analytics will
be essential for monitoring and analyzing website, SEO, email, and social
media performance, ensuring our digital presence remains top-notch.
Qualifications
Education and Experience:
Bachelor's degree in Marketing, Digital Marketing, Communications, or a
related field
Digital Marketing Expertise:
Proven track record of successful digital marketing campaigns and initiatives.
In-depth understanding of various digital marketing channels, including SEO,
SEM, social media, email marketing, and content marketing.
Analytical Skills:
Proficiency in using tools such as Google Analytics for data analysis and
performance tracking.
Ability to interpret data, draw actionable insights, and make data-driven
decisions.
SEO Knowledge:
Strong knowledge of SEO principles, best practices, and techniques.
Experience with on-page and off-page SEO optimization strategies.
Social Media Management:
Hands-on experience in managing social media platforms, specifically
Instagram.
Understanding of paid social advertising, budget management, and audience
targeting.
Communication Skills:
Ability to effectively communicate complex digital marketing concepts to
cross-functional teams.
Technical Proficiency:
Familiarity with web content management systems (CMS) and basic HTML/CSS.
Comfortable working with design and development teams to optimize web content
and user experience.
Creativity and Innovation:
Ability to think creatively and generate innovative marketing ideas to enhance
brand visibility and engagement.
Project Management:
Strong organizational skills with the ability to manage multiple projects
simultaneously and meet deadlines.
Detail-oriented mindset for accurate data analysis and reporting.
Continuous Learning:
Enthusiasm for staying updated with the latest digital marketing trends,
tools, and industry best practices.
Team Collaboration:
Proven ability to collaborate with cross-functional teams, including web
designers, content creators, and developers.
Adaptability:
Ability to thrive in a fast-paced and ever-changing digital landscape.
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