Job Description
The Media Executive's key responsibility in this role will be to support the
media division and wider media team with their day-to-day duties relating to
developing strategic channel/media approaches that routinely impress and
excite clients. The key role of a media executive is to shape and execute
effective advertising campaigns for clients. Your job will be to identify &
advise how to reach target audiences, prepare media plans, launch campaigns,
create reports and evaluate campaign performance, and report back to the
broader team and the client on the findings and recommendations.
Main Tasks:
Technical & Product
* Ability to understand the client's brief, ask relevant questions and plan media channels (media plan & recommendation) based on the client's objectives.
* Manage campaign launches, which includes client expectations management (in case of any delays/challenges etc.).
* To ensure booking by the administration team is timely and accurate.
* To prepare client status reports
* To prepare reports and optimization recommendations in the required format.
* Supervision of invoicing process.
Innovative & Analytical Mindset
* To develop post-campaign reports & analyses for clients.
* Competitive monitoring & analysis.
* Preparing & presenting a basic rationale for media plans and proposals.
Qualifications
* BS/MS degree in marketing or a related field - which means that the talent can join the team and start immediately putting together: media plans, reports, optimization recommendations, and MRFs - for online & offline media.
* Proven working experience of at least 1 year in media planning (online & offline)
Job Description The Media Executive's key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is …
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