Social Media Executive

POSITION OBJECTIVE

Our Social Media Executive will be responsible for creating and executing all
social media content and engagement strategies across all digital media
channels, while working closely with Assistant Manager. He/ she will serve as
the voice of Landmark Leisure brands to the community, across ‎5 countries in
the GCC region, while understanding how and when to connect with key target
audience on the social media platforms.

Key Responsibilities

Social media management:
Create original, forward-thinking content that reflects the brands and
audiences while using the right formats per platform.
Work closely with the Marketing Assistant Manager and Graphic Designer on the
conceptualization and development of visual and video content across all
channels, while to ensuring alignment across brand image and tone of voice
across multi-channels
Create, maintain, and share weekly and monthly content calendars for each
platform, both organic and paid
Connect with our customers through all social media platforms, maintaining the
tone of voice of Fun City, GFun Works, Fun Ville, Tridom and Fun Block
Execute social media strategy, focused on engagement, acquisition, and
retention of brand advocacy.
Ensure social media content is posted on the appropriate channels to connect
with the right audience in the right way.
Accountable for all ‎4 social platforms: Instagram, Tiktok, LinkedIN and
Facebook
Leverage the right internal talent and external influencers to represent
content .
Work closely with CRM Team to understand and generate audiences on various
platforms.
Perform ongoing data analysis to increase social media engagement.
Work closely with the Marketing team to ensure social content grows into one
of the key competitive advantages
Keep up to date with GCC and international competitors’ trending content and
new formats.

Advertising and Agency Management:
Liaise with the social media agency on the optimal spend of the Media Budgets
for the Brands
Track advertising efforts with the agency
Liase with the social media agency on creating organic content that are in
line with brand guidelines and tone of voice
Liase with the agency on the selection of the social meida influencers that
can contribute to the brand value on social media
Manage the engagment program that company is executing acorss different
platforms

Miscellaneous:
Execute other Marketing related responsibilities as assign by direct Manager,
if needed

Qualifications

Qualification -

Bachelor’s degree or equivalent with ‎2 years of experience in social media or
community management
Excellent verbal and written communication in English and Arabic
Experience with social and community quality assurance programs
Strong ownership mindset and resolve to follow-through
Ability to work independently and in a team
Skilled in content creation

Experience -

‎1 – ‎3 years of marketing and social media experience
‎1 year of experience in Influencer Management

Skills and Capabilities -

Communication and Presentation Skills
Brand Management
Social Media Platforms Knowledge, both paid and organic
Agency Management

THIS POSITION IS STRICTLY FOR UAE NATIONALS ONLY

Primary Location: AE-AE-United Arab Emirates
Work location/ موقع العمل: Oasis Mall - Dubai Oasis Mall - Dubai, ,
Dubai111111 ‎111111
Job: Landmark Hospitality MARKETING
Organization: Landmark Leisure UAE
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Oct ‎29, ‎2022, ‎3:02:‎14 AM