Marketing, Communication and Events officer

Description
This is an exciting opportunity for an enthusiastic marketer with a passion
for event planning who has the organisational and interpersonal skills to
ensure all moving parts come together perfectly to produce engaging and well-
planned events and to promote the school to potential and existing families
through a range of school and company generated marketing initiatives.
An experienced professional with a love for event management, your role will
be key to the successful execution of a varied and busy events programme. An
excellent communicator, you will be a multi-tasker with a keen eye for detail
and the confidence to build relationships with internal and external
stakeholders. Event coordination will include the sending of invites and
promotional material, booking facilities, catering, cleaning, IT support,
porterage, entertainment etc. The ideal candidate will be able to work to
deadline and troubleshoot any emerging problems while providing outstanding
customer service.
This is a new and varied role for a motivated and team player who is detail-
oriented and can operate independently as well as part of a team which is
committed to keeping the school at the centre of an enthusiastic and
supportive community of pupils, parents and the wider community. A key focus
for the role is to help attract new pupils, retain existing ones, and keep in
touch with the wider community.
For all staff in school we share a responsibility to ensure that children are
safe and properly supervised at all times. Our school is committed to 'amazing
learning'- providing enjoyable and meaningful learning experiences so that
every pupil makes as much progress as possible. All staff are expected to
adhere to The Aquila Professional Code of Conduct and commit to promoting our
vision - 'A happy community school with amazing learning at its heart where
pupils are empowered to make choices, engage in meaningful learning
experiences and make exceptional progress'. Our focus is providing children
with amazing learning and to be the school of choice for the community we
serve.
The Aquila School is committed to safeguarding and promoting the welfare
of children and young people and expects all staff and volunteers to share
this commitment. All post holders are subject to appropriate vetting
procedures and satisfactory Criminal Background Checks or equivalent covering
the previous ‎10 years ' employment history.

Core Purpose*
* Making sure that positive imaging and communication about the school is shared with the school, local and potential future school community
* Organising and managing a range of school events
* To ensure that positive marketing of all aspects of school lead to increased pupil enrolments
* Managing the work of the marketing and social media assistant
* Work alongside the school admissions team and ISP
* To lead weekly Sunday open days

Key qualities and skills
* To be able to market our school to families across various online and offline platforms
* To be warm and personable
* To be approachable, professional, calm and knowledgeable
* To be able to deal professionally with children, staff and families
* To be able to prioritise workload
* To be IT literate and an excellent and efficient administrator
* To have a high standard of written and verbal English
Key Duties and Areas of Responsibility*
School Events
* Organise & promote school open days, school tours and school events for prospective parents and visitors
* Organise & promote parent open forums and information sessions in collaboration with the SLT and faculty staff
* Organise and attend external events, exhibitions and fairs to promote the school along with the School Admissions team
* Organise key school events and provide hands on support
* Work alongside the ISP Marketing Team to organise promotional gifts and collateral
*Digital Communications**
* Act as the school 's social media expert and work with ISP and School Admissions Manager to set the social media strategy and targets
* Identify stories from within the school and create content to promote across the range of media
* Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
* Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
* Work on Website, Analytics and SEO to coordinate on content, measurement and reporting strategies
* Identify influencers and work with them to increase engagement with our parents across social media
* Undertake a systematic review of the school website, social media pages and landing pages
* Monitor and measure the results of communications and social media activities and report on progress
* Take a proactive approach in identifying ways to improve the school site and landing pages
School Communications & Brand Management*
* In conjunction with the leadership of the school design, deliver, update and maintain a regular comprehensive virtual school newsletter for prospective families and the wider community
* Maintain stocks of school marketing collateral and order accordingly
* Maintain a comprehensive high res image library
* Assist ISP Marketing Team in sourcing photographs and design for marketing collateral
* Work with staff to ensure that branding is used correctly and consistently in accordance with the ISP and school branding guidelines
* Explore opportunities to improve media coverage
*Community and Business Relations in collaboration with the Head of
Admissions:*
* To source opportunities for partnerships in the local community with corporates and nurseries
* Foster and maintain strong relationships with families
* Engage with the Friends of the Aquila School
* Identify new ways to attract prospective customers e.g. promotions and competitions
*Market Research*
* Assist in competitor analysis
* Undertake regular reviews of online school directories
*Admissions*
* Maintain good work relationships with admissions team, displaying flexibility and collaborative spirit
* Work alongside school admissions to maintain strong relationships with families
* In collaboration with admissions team report to the ISP Regional Office on school marketing activities
*Person specification*
Essential

Desirable**
*
Excellent written and spoken English
* Warm and personable personality
* Understanding of and passion for the vision of our school
* Understanding of different ways to promote the school to the present and potential future community
* Understanding that 'we all muck in' - a positive and flexible approach to be involved with all aspects of life in our busy school
* Experience of organising events and / or marketing activities

Experience in using range of design software
Experience of working in a similar role

In addition, all staff are required to carry out any tasks required by the
school or the regional office to facilitate the smooth day to day running of
the school
To be line managed by the school head of admissions and the local ISP head of
admissions
Hours of work- Ideally we would prefer a candidate who is able to work Sunday
to Thursday - Sunday ‎9.00 - ‎3.00 and ‎8-‎4.15 Monday to Thursday. Sometimes work
on Friday/Saturday and evenings is required to market the school (time off in
lieu provided for the second and each subsequent event per term)
Holidays - ‎30 days per year

About the International Schools Partnership
The Aquila School is owned by a London based company called International
Schools Partnership (ISP). The International Schools Partnership (ISP) is a
growing group of committed colleagues in financially responsible schools
around the world, all of which aim to be the school of choice in their local
area. Learning is at the heart of everything we do for our pupils, colleagues
and parents. We are committed to getting better, all the time.
ISP was founded by an experienced team of committed educationalists and
commercial operators who have worked together over many years. Our growing
group of private schools located in the UK, the USA, Spain, Costa Rica, Chile,
the United Arab Emirates, Qatar, Malaysia, and Mexico educate children and
pupils from ‎2-‎18 years of age. We have now expanded to ‎51 schools delivering
multiple curricula and building on local brands and reputations with over
‎30,000 pupils and ‎5,000 staff located across the globe.
We believe that successful schools are the ones that put learning at the heart
of everything they do, always aiming to create rounded individuals that are
able to forge successful careers and lives in a rapidly changing world. Our
goal is to enable our schools as the leading school of choice in their local
area. We are a truly international group working in different cultures and
speaking different languages. We work across countries and cultures, too, by
working with each other and with other schools and communities. At ISP we
continue to engage with schools around the world who are interested in
becoming part of our global group of schools and look forward to welcoming
more pupils and staff to the group.
All our schools:
* Help children and pupils learn to levels that amaze
* Inspire children and pupils to be successful now and equip them to be successful
* Are truly international, working in partnerships within and across regions, cultures and languages.
* Aim to be the schools of choice for children, pupils and their families, wherever we are