Head of Performance

Posted on December ‎6, ‎2022
Full-time
Dubai

Job Summary

You will join ITCAN as head of Performance Marketing. You will be accountable
for setting up, implementing and managing a new business unit. Performance
Marketing strategies are extremely important for our success, so your role
will play a crucial impact in achieving our business goals and objectives. We
are expecting you to have experience and a big passion for influencer
marketing, digital technologies and driving client success.
Job Brief
Seniority Level

Senior Level
Industry:
Marketing & Technology
Department:

Performance Marketing
Job Responsibilities
* Maintain PnL sheets and provide analysis around ROI, campaign performance, conversion patterns to help optimize all campaigns.
* Driving client partnership with strategic influence and intent, whilst being the focal point for day to day client interaction, digital campaign planning and service delivery.
* Lead the Account Management and Influencer Marketing team to plan, create and implement performance campaigns.
* Support performance marketing activity across additional channels and work closely with any multiple stakeholders to implement, optimize and report on performance.
* Interpret the client's business needs into clear action plans.
* Oversee and deliver high quality performance campaigns end- to-end, in line with agreed brand plans and objectives.
* Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
* Research and analyze performance drivers to improve future campaign profitability/growth and contribute towards yearly marketing budgets, KPIs and sales forecasts. Interpret digital trends, unlocking new and relevant growth opportunities across the business.
* Lead clients' campaign advertising strategies and provide superior customer service to ensure utmost client satisfaction.
* Ensure the strategic excellence of team outputs in response to client briefs. Retain clients and build strong, trusting relationships.
Lead The Teams (AM & INF):
* Maximize team output and efficiencies through coordinating team workflow, with responsibility for all team work in progress.
* Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.
* Play a key role in the recruitment of new team members as and when required.
* Lead the team in meeting targets.
* Produce qualitative and quantitative analysis of performance metrics.
Job Requirements
* Educational Qualification in Marketing, Business or related discipline.
* Digital native, experienced in performance marketing and influencer marketing.
* Ability to think commercially and understand real return on investment.
* Previous recent experience working in an agency environment at Senior Account Manager / Account Director Level.
* Excellent presentation, communication and negotiation skills, with experience liaising with clients at senior level.
* Demonstrable commercial experience with experience growing revenues and effectively managing budgets for major brand campaigns.
* Strong experience in participating in new business pitches.
* Excellent organizational and time management skills with strong attention to detail. Management reporting experience essential.