Job Description
Responsible for the day-to-day delivery of all marketing campaigns and events.
Assisting the top management in the development and implementation of
promotional strategies across all marketing channels
Overseeing all marketing activities related to advertisement and sales
promotion
Analyzing the market to identify the target audience and current market trends
Occasionally assessing [the product/service] to determine if any adjustments
are needed to match customers’ demands statistics
Building impactful public relations strategies that shape the public
perception of our organization
Maintaining strong connections with media representatives
Planning and managing our social media platforms.
Prepare online newsletters and promotional emails and organize their
distribution through various channels.
Provide creative ideas for content marketing and update the website.
Preparing accurate reports on our marketing campaign’s overall performance.
Conduct research to analyze customers’ behavior (e.g. purchasing habits,
trends and preferences)
Track progress with Marketing Managers and/or Marketing Specialists
Identify and analyze competitors
Prepare reports by collecting and analyzing sales data
Organize promotional activities for new products/services
Prepare (monthly, quarterly and annual) forecasts
Identify target audiences, objectives and desired outcomes of marketing
campaign
Research and develop marketing strategy, and evaluate success strategy
Develop content of marketing campaigns
Stay up-to-date on current marketing trends
Skills
Bachelor’s degree in a relevant field—Marketing, Public Relations,
Communications, Journalism, or similar
3+ years relevant experience in marketing or public relations managerial roles
Outstanding analytical skills—being able to foresee challenges and come up
with solutions
In-depth understanding of social media and marketing campaigns
First-class written and spoken communication
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software
Expertise with SEO/SEM campaigns
Solid computer skills, including MS Office, web analytics and Google AdWords
Familiarity with Customer Relationship Management and Content Management
System software
Excellent communication and presentation skills
Strong analytical, communication, time-management and creativity skills
Strong ability to focus on customer/market and take initiative Experience with
social media
Job Details
Job Location
Al Kuwait, Kuwait
Company Industry
Marketing
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
1
Preferred Candidate
Career Level
Mid Career
Residence Location
Kuwait
Gender
Female
Age
Min: 25 Max: 40
Education
Marketing And Business
https://www.bayt.com/en/kuwait/jobs/marketing-specialist-4600594/
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