Marketing Specialist

Date: Jun ‎22, ‎2022
Location: Saudi Arabia
Company: King Abdullah University of Science & Technology
Position Summary
The Marketing Specialist role helps achieve a core function of the KAUST
Innovation and Economic Development mission by scaling up entrepreneurship
program reach. In this role, you will work closely with the Marketing &
Outreach team, Entrepreneurship teams, corporate partners, and startup
founders to provide the marketing assistance needed to develop and support our
entrepreneurship programs.
Major Responsibilities
 Manage marketing campaigns and promotional activities for the KAUST
Entrepreneurship Center and KAUST Innovation Fund programs.
 Deliver end-to-end marketing campaigns including the execution of email
marketing, social media, website and landing pages, ads, blogs, and videos.
 Work closely with startups to ensure their early-stage marketing needs are
met and assets delivered.
 Collaborate with the Entrepreneurship Center and Innovation Fund teams to
stay updated on progress of programs.
 Coordinate startup marketing assets including logos, case studies, videos
and testimonials, using CRM and other database tools.
 Work closely with corporate partners to ensure marketing needs are met and
assets delivered.
 Analyze the MENA and global entrepreneurship and accelerator markets to
generate and execute innovative marketing strategies.
 Assist in the promotion of internal and external entrepreneurship events.
 Support the KAUST and Innovation brand social media and PR strategies with
assets and communication related to the entrepreneurship programs.
 Other duties as designated by the Innovation Marketing Manager and VP
Innovation and Economic Development.
Competencies
 Strong background in marketing, including social media and content creation.
 High-impact personality with excellent interpersonal, oral and written
communication skills.
 Agile thinker, entrepreneurship-minded, motivated and results-focused.
 Ability to prioritize and manage multiple projects independently and
complete them on a timely basis.
 Excellent planning, organizational skills and attention to detail.
 Creative sense of graphic design and multimedia.
 Able and committed to turn out a high volume of work on a weekly basis.
Qualifications Minimum :
 Undergraduate degree in Marketing or related field with minimum ‎5 years'
experience in marketing or communications.
 Strong English writing skills for business, technical and creative
audiences.
 Experience crafting product or program communications, including pitch
decks, proposal presentations, sell sheets, etc.
 Experience collaborating with multiple departments (marketing, sales,
operations, etc.)
 Experience with client management or consulting.
 Experience writing and publishing social media and other communications
messages including blogs and articles.
 Working knowledge of word processing, desktop publishing, PowerPoint
presentations software, database management, and spreadsheet applications.
Qualifications Preferred:
 Experience working for a marketing agency, entrepreneurship program, or
high-growth startup preferred.
 Bilingual in Arabic / English.
 Experienced in content marketing (blogs, audio, and video).