National_Mall Marketing Manager

Established in the 1930s as a trading business, Al-Futtaim Group today is one
of the most diversified and progressive, privately held regional businesses
headquartered in Dubai, United Arab Emirates. Structured into five operating
divisions; automotive, financial services, real estate, retail and healthcare;
employing more than ‎35,000 employees across more than ‎20 countries in the
Middle East, Asia and Africa, Al-Futtaim Group partners with over ‎200 of the
world's most admired and innovative brands. Al-Futtaim Group's
entrepreneurship and relentless customer focus enables the organization to
continue to grow and expand; responding to the changing needs of our customers
within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our
customers each and every day
Overview of the role

Responsible for managing all aspects of the Cairo Festival City Mall brand,
communications, and PR. The role includes marketing, advertising, and
promotional activities for the mall property throughout the year. Takes steps
to measure, enhance and enrich the mall customer experience through various
goals and objectives.

What you will do

• Manages the relationship with all creative agencies and ensures briefs are in line with the brand manifesto.


• Ensures brand guidelines are implemented on all touchpoints.


• Oversees all content and imagery with the creative agencies.


• Processes management for website completion and delivery together with the Digital team.


• Manages relationships with media agencies.


• Develops and maintains media and tourism strategy together with the Head of Marketing.


• Develops and maintains retailer engagement strategy.


• Leads all mall campaigns and promotions from concept to execution.


• Sets campaign KPIs, ensuring results meet objectives and justify the budget allocation.


• Manages relationship with the PR agency and ensures press office and activations are implemented keeping in mind predefined objectives.


• Manages crisis communication process across different channels and in line with escalation processes.


• Leads the development and implementation of a CSR strategy for the mall together with the PR agency.


• Conducts research to identify customer insights, media best practices, spend analysis, and market trends together with partners and relevant media and PR agencies.


• Works with Senior Marketing Manager on annual budgets related to the brand, communications, and PR while simultaneously managing monthly spending.

Required Skills to be Successful

• Strong Communication Skills


• Negotiations Skills


• Presentations Skills

About the Team

The Mall Marketing team is a group of, highly motivated, collaborative, and
fun, accounting professionals across CFC, looking to add
a Manager to the department, reporting to the Marketing Head.

What equips you for the role

• Bachelor's Degree in Marketing, Business Administration, Management, or any related field.


• ‎7 - ‎10 years of solid experience in marketing in malls, agencies, or retail.


• Marketing diploma and/or post-grad studies are an asset.


• Exposure to events, festivals, agencies' management, and events management.


• Proficient use of Microsoft Applications is a must.


• Exposure to ERP is an asset.
  About Al-Futtaim Group Real Estate
  The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group
  Real Estate is responsible for a multi-billion-dollar portfolio across MENA.
  With high-quality residential, business, retail, tourism, educational and
  healthcare developments, the master developer caters to the diverse needs of
  cities and communities in the region. From origination, conception,
  development, sales, procurement and construction of mega-projects and the
  leasing, operation and management of these projects after completion, Al-
  Futtaim Group Real Estate (AFGRE) has been developing and managing owned
  landbanks, unlocking the economic potential of the region and contributing to
  future development for more than ‎40 years.
  Our focus is to enable and invest in meaningful relationships to make our
  properties the best places to live and work, build additional products and
  services and enable partnerships to create true value to our customers
  throughout their entire experience with us.
  AFGRE is responsible for master planning of all projects in its portfolio,
  including two large scale mixed use destinations: Dubai Festival City and
  Cairo Festival City.
  About Al-Futtaim Malls
  Al-Futtaim Malls provides development and asset management expertise,
  specializing in building retail-led super regional malls in prime locations
  across MENA and beyond. With a proven track record of creating both
  sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls
  delivers exceptional experiences and exciting shopping environments for
  customers.
  Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more
  than ‎30 years of experience and a deep understanding and knowledge of the
  retail sector, both from a shopper's point of view but as curators of space or
  landlords to other brands. The company has a directly managed portfolio
  including over ‎9 million sqft of retail space across four malls in the MENA
  region and two under development. Malls under the Al-Futtaim Malls portfolio
  include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival
  City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.
  Leveraging on the expertise of its parent company, Al-Futtaim Malls
  established PLEX Management Services offering a full array of services
  including asset management and development, leasing, and brand experience
  expertise to shopping mall landlords and retail organizations globally.
  Implementing global best practice and deploying Al-Futtaim Mall's deep
  understanding of mall management and retail dynamics, PLEX promises to deliver
  continuous growth and long-term value for its partners.
  For more information on Al-Futtaim Malls, please visit https://www.al-
  futtaimmalls.com/
  About Al-Futtaim Engineering & Technologies
  Al-Futtaim Engineering & Technologies offers customers complete engineering
  and systems integration solutions.

The Engineering arm operates in the UAE, Qatar, Saudi Arabia and Egypt
providing a wide variety of products and services from air conditioning,
scaffolding and access solutions, elevators and escalators, control and life
safety, facilities management, building products, MEP, Energy Management,
Technology Infrastructure and Digital Transformation.

The Technologies division provides complete business solutions to large,
medium and small customers that include, contact centre solutions, business
applications, business intelligence, data management, advanced analytics
amongst others. The IT infrastructure portfolio comprises IP telephony, ELV
systems, networking solutions, professional audio-visual solutions and managed
services.

These solutions are further complemented by services that include project
management, installation, testing, commissioning and after-sales maintenance
contracts.