IPMagiX B2B Marketing Manager is someone who enjoys working in a fast-paced,
entrepreneurial environment and wants to have a significant impact on company
results. The B2B Marketing Manager will help build and expand the marketing
function within the company to grow the business across multiple market
segments collaborating with our technology partners (e.g. Microsoft & Cisco)
as well as our channel partners across the MENA region. The successful
candidate should have a foundation in traditional marketing research,
strategy, and positioning, as well as experience creating and managing digital
campaigns including SEO/SEM and Marketing Automation.
Duties and Responsibilities:
* Create and implement strategy to drive brand awareness, lead generation, and customer acquisition across channels and market segments focused on B2B
* Create content and develop collateral for various campaigns, events and channels, including email marketing campaigns and social media
* Manage day-to-day marketing activities of digital programs and campaigns, including social media, SEM/SEO, email marketing, marketing automation, trade shows and other events or programs as needed
* Oversee digital analytics to set benchmarks, track success and refine strategy for website, social media, email marketing and other digital activity.
Education and Qualification:
Bachelor 's degree in Marketing or similar field
Desired Skills and Experience:
* 3-8 years B2B marketing in IT & Software industry of successfully leading and collaborating with cross-functional teams to develop and execute multi-channel marketing programs across the following channels: webinars, outbound email campaigns, social media, PR/media, sales enablement, digital/websites, paid search/SEO, third-party events, etc.
* Proven track record of marketing strategy and execution
* Solid knowledge of IT & software industry landscape in Middle East Region, a plus
* Data-driven mindset, with experience in customer segmentation, web analytics, retargeting and attribution analytics to optimize media investments
* Project management skills to manage calendars, creative and data needs as well as tight deadlines
* Experience working directly with stakeholders, partners, internal and external clients
* Strong communication skills, both verbal and written
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