Marketing Manager

؜ - ؜القاهرة ؜ -

تفاصيل الوظيفة

Job Description



  • Develop Marketing Strategy and growth direction for assigned category / products

  • Set brand objectives for product, price, distribution and advertising/promotion for the various brands.

  • Design annual operating plan of marketing initiatives within set budgetary parameters

  • Analyze and interpret data (qualitative and quantitative) that will add value and positive direction to the various brand objectives.

  • Lead and manage projects for all category initiatives (marketing and innovation) through cross functional coordination

  • Partner with commercial team and trade marketing to plan in-store merchandising and promotional activities.

  • Manage overall category/brand profitability through clear pricing strategy and margin management techniques

  • Manage A&M spending to be in line with plan through budgeting and monthly tracking.

  • Ensure appropriate agency leadership and partner with them to execute consumer communication campaigns.

  • Support monthly and annual demand planning process.

  • Experience in managing Research and Insights projects for the category / brand. As well as managing the relationship with research and insights partners.

  • Track record in people management, development and coaching.


Skills


Qualifications
* ‎10-‎12 years' experience in Marketing preferably FMCG.
* Financial Understanding of P&L, business case development, A&M management.
* Consumer, shopper and customer understanding (incl. insight generation, understanding route to market of brand.
* Strong Analytical skills - ability to interpret complex data and translate it into useful and actionable information.

ملخص الوظيفة

  • المُعلن : Beyti Egypt
  • تاريخ الإعلان : 18/05/2023
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : القاهرة
  • الراتب : -
  • الهاتف : -

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