About Mindshare
We are Mindshare. The global media network. We are nearly 6,000 people in 82
countries with one aim: to make our clients' brands more famous and more
profitable. Our network is always on, always live. Our people are acutely
aware of what's happening in their city, their country, their specialist area
of expertise. We understand brands, markets and media. Most of all, we
understand other people. The people we live with. The people we work with. The
people we are.
We are thinkers and doers, relentless in the pursuit of success for our
clients. We do this by continually seeking - and usually finding - the perfect
connection between their products and potential customers. As our name
suggests, we help them gain a greater share of consumers' minds.
Role context:
* The digital operations executive is responsible for managing the operations and trafficking of digital campaigns including biddable media.
* The digital operations executive manages end to end campaign operations and technical implementation including tag management and tracking architecture.
Core responsibilities:
* Manage all aspects of ad operations (AdOps)
* Ad trafficking, inventory management, QA creative tags and sending screenshots to clients.
* Tracking reports (DFA, MediaMind), and campaign optimizations.
* Post-campaign process tracking, management, IO reconciliation, and final reports and work with the billing department.
* Projects manage the implementation of all custom ad campaigns.
* Effectively communicate with client campaign owners to secure advertising assets, troubleshoot issues and optimize campaigns.
* Manage relationships publisher ops teams for QA and trafficking for media executions.
* Manage media owner specs and keep up to date with new advertising technologies.
* Ensuring delivery of performance targets for clients.
* Delivery and analysis of weekly performance reports.
* Oversee campaign results analysis and help translate information into observations/lessons learned.
* Oversee and develop campaign analysis and provide clients with strategic recommendations.
* Attend weekly status and monthly status meetings.
* Analyze engagement metrics to optimize campaign performance.
* Create a measurement framework for set KPIs
* Creation and optimization of paid social campaigns.
* Reporting and analysis of paid media and audience analysis.
Reporting to: Account Director
Required skills / experience:
* A real team player.
* Ability to take responsibility for own work; to make sure that others deliver in support of you if required.
* Quick to learn, and keen to develop.
* Attention to detail.
* Ability to fit into the character of the company whilst still bringing individuality.
* Someone with 6 month to a year work experience.
* Fluent English and Arabic.
* Mathematically competent and has excellent analytical skills.
* Positive attitude and growth mindset.
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