Marketing Specialist

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform. It
offers a wide range of app-based services across markets including Asia-
Pacific, Latin America and Africa, including ride hailing, taxi hailing,
chauffeur, hitch and other forms of shared mobility as well as auto solutions,
food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work
and income opportunities. It is committed to collaborating with policymakers,
the taxi industry, the automobile industry and the communities to solve the
world's transportation, environmental and employment challenges through the
use of AI technology and localized smart transportation innovations. DiDi
strives to create better life experiences and greater social value, by
building a safe, inclusive and sustainable transportation and local services
ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news
Team Overview:
As a Marketing Sr Specialist (equivalent of Assistant Brand Manager / Junior
Brand Manager), you will play a vital role in driving the strategic
development and execution of our brand initiatives. Working closely with the
Brand Manager, you will contribute to the growth and awareness of our ride-
hailing app by implementing effective branding strategies across various
marketing channels. Moreover, you will have the exciting opportunity to gain
valuable exposure by working in a multinational, rapidly growing app.
Collaborating with cross-functional teams and external partners, you will
ensure brand consistency and drive customer engagement.
Role Responsibilities:
* Assist in the development and execution of comprehensive brand strategies, ensuring alignment with the company's business goals.
* Support the Brand Manager in the creation and implementation of integrated marketing campaigns to drive brand awareness, acquisition, and retention.
* Collaborate with managing agencies to develop compelling brand assets, including Above-the-Line (ATL) and Below-the-Line (BTL) materials, social media content, and promotional materials.
* Utilize excellent copywriting skills to create engaging brand messaging across different platforms and touchpoints.
* Conduct market research and competitor analysis to identify market trends, consumer insights, and opportunities for brand differentiation.
* Support the implementation of brand guidelines and ensure consistent brand messaging across all touchpoints to align with the company's business goals.
* Collaborate with cross-functional teams, including product development, operations, and customer support, to ensure brand consistency and provide brand-related guidance.
* Manage agencies involved in creative development and other brand-related initiatives, ensuring timely and high-quality deliverables.
* Support the Brand Manager in coordinating and executing brand-related events and activations.
* Collaborate with managing agencies and influencer marketing platforms to identify influencers that align with the brand values and target audience. Develop and execute influencer marketing campaigns that effectively leverage the influence of these individuals to enhance brand awareness and drive engagement.
* Experience in managing social media platforms and community management is a big plus.
Role Qualifications:
* Bachelor's degree in marketing, business administration, or a related field.
* ‎3 to ‎4 years of experience in brand management or agency setting.
* Strong understanding of brand strategy, marketing principles, and consumer behavior.
* Excellent written and verbal communication skills, with the ability to create engaging brand messaging and collaborate effectively with cross-functional teams.
* Proficiency in digital marketing platforms, social media channels, and analytics tools.
* Creative mindset with the ability to think outside the box and develop innovative branding solutions.
* Strong analytical skills, with the ability to interpret data and insights to drive strategic decision-making.
* Detail-oriented and well-organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Collaborative team player with excellent interpersonal skills and the ability to build relationships with internal and external stakeholders.
* Passion for the ride-hailing industry and a customer-centric mindset.
* Fluent in English and Arabic (both written and spoken) is a must.
EEO Statement:
You'll love working at DiDi because
* We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
* We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
* We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
* We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
* We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
* We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength.
That 's why we are committed to promoting equal opportunities to all
candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the
needs of the position and the qualifications of the candidate. We do not
discriminate against any employee or applicant based on their gender, age,
sexual orientation, nationality, marital status, pregnancy/maternity,
disability, race, religion and beliefs, or any other status protected by
applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that
is free from discrimination and harassment, because that's how we create
better products and services, make better decisions and better serve the
communities we're a part of.

I acknowledge that prior to submitting this application, I have read and
accepted the Privacy Notice for Candidates which is available on
https://q.didiglobal.com/dDp2l