Marketing specialist

Marketing Specialist responsibilities include:
Conducting market research to find answers about consumer requirements, habits and trends
Brainstorming and developing ideas for creative marketing campaigns
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc. )
marketing specialist job description

Job Description:
Our team has a suite of exciting projects underway and we are looking for the right candidate to help us execute them in the marketing coordinator role. With various campaigns and initiatives on the horizon, we’re hiring a skilled marketing coordinator to design and oversee marketing campaigns across platforms to reach company goals and increase brand awareness.

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities
Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.
Perform competitive research to understand what’s happening in the market, and incorporate your findings into each campaign for better results.
Facilitate cross-functional communication among project stakeholders.
Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders.

An understanding of digital marketing tools and tactics.
What Hiring Managers Look for in a Marketing Coordinator
A qualified candidate for a marketing coordinator position should have experience supporting marketing campaigns and conducting research to understand the company’s customer base and ability to reach campaign objectives.

Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc. )
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc. )
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc. ) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Requirements and skills
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc. ) and market research methods

Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
Frequently asked questions
What does a Marketing Specialists do?
A Marketing Specialist is responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of their target audience. They work with marketing teams at companies to achieve success through more awareness about what they offer.

What are the duties and responsibilities of a Marketing Specialist?
A Marketing Specialist researches competitors for ideas about improving their product or service offerings to attract more customers! Specifying a company's target audience based on previous research will help ensure that the right people see what they want when browsing their website.

What makes a good Marketing Sp