Head of GTM and Commercial Operations

The Opportunity

We are hiring Head of Go-to-Market (GTM) and Commercial Operations for NEW
Africa (North East & West Africa) based in Cairo, Egypt.
The successful candidate will be keen on delivering excellent customer
excellence by leading Commercial Operations and Go to Market strategy,
projects, and execution excellence for respective functions in Human Pharma
business including:

‎1. CRM/CVM/CEE/AIF: Marketing & Sales (M&S) effectiveness, Business
Intelligence (Data, Planning & reporting, Customer Relations Management,
Market Research)
‎2. Digital Transformation and Excellence
‎3. Marketing and sales training
‎4. Commercial sales
‎5. Event (congresses and all types of Company sponsored events) management

This position reports directly to the Head of Human Pharma NEW Africa with
dotted line reporting to the Head of GTM and Commercial Operations

Role & responsibilities:

• In line with corporate strategy, responsible for the development of GTM performance in the region. Localizing, adapting & implementing Global/Regional Go to Market strategies and insights, to deliver exceptional customer experience and drive digital transformation for Human Pharma business


• Financial sustainability: Managing commercial sales in alignment with regional net sales targets


• Adapts, localizes customer global/regional strategy and/or defines local customer strategy, responsible for execution excellence in all key areas


• Optimizing customer engagement for ‎6 customer groups defined by global: based on information collected and insights generated at customer level, planning specific marketing/promotional mix, pushing appropriate content through CFRs, include specific Customers in appropriate campaigns


• Supporting compliant engagements with our customers and activities in line with SOPs, ensuring full adherence to company SOPs and relevant legal & compliance guidance during customer engagement


• Securing that GTM platforms & processes are part of D2D. Delivering on time and in quality on core GTM activities in line with the GTM End-to-End value stream map, product life cycle and ICP processes.


• Operating smoothly by adhering to GTM Processes and optimizing use of GTM services for Web, e-mail and e-details in the OPU.


• Keeping level of innovation high: In line with OPU Center priorities; leading digital transformation in the OPU & fostering cross-functional work between the Brand Teams and other Cross-functional Teams while increasing the confidence of Customer Facing roles in an omni-channel ecosystem including F2F and Digital.


• Leading/driving change management to transform marketing and sales teams into CFRs/marketing teams of the FUTURE


• Execution excellence and ensure compliance in event management process flow for all types of events


• Ensuring financial sustainability through commercial sales in line with OPU net sales targets and always securing patient access to BI portfolio


• Managing Commercial sales process workflow in the OPU from patient consumption to export sales

Requirements:

• Bachelor's Degree


• Post graduate degree OR MBA in marketing is a plus


• Minimum of ‎5-‎10 years of business management experience diversely within: Sales, Marketing, Training, Sales Force Effectiveness (at a management level) and/or Digital and Multichannel Engagement Excellence


• Minimum ‎3-‎5 years of previous experience in leadership / team management positions and working within cross functional teams


• Thorough knowledge of the pharmaceutical industry and practices


• Business fluent in English and the local language


• Excellent working knowledge of MS office applications

Competencies:

• Excellent team management / team Leadership skills


• Strong and broad understanding in the areas of Marketing, Sales, Digital & Multi Channel engagement


• Strong communication, interpersonal, negotiation and influencing skills


• Proven ability to work and coordinate cross-functionally


• Strong business acumen and analytical skills with attention to details


• Ability to translate strategies into action plans and drive high quality and timely execution


• Highly organized and ability to manage projects of different complexity levels


• Complex Problem Solving, Strategic Insight, Enabling Decision making through Stakeholder Alignment
  WHAT 'S NEXT?
  We are looking forward to receiving your application! We will then have a look
  at your CV. If we see a match, we will invite you for a screening interview.

Screening:
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periodically screens business relations (including job applicants) against
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purpose your personal data may be processed in relevant databases, including
databases of third-party vendors that perform SPL screening for or on behalf
of Boehringer Ingelheim or its Affiliates which may be located or accessible
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level of protection of your personal data.
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At Boehringer Ingelheim we share the opinion that diversity and inclusion is
essential for the growth of our business and that our strengths and
competitive advantage are also the result of the diversity of our company -
diversity across the three dimensions of inclusion: Gender, Geography and
Generation. Our people are part of a deep-rooted, family company philosophy
that welcomes everyone! We respect and celebrate the diversity of our people,
their backgrounds and experiences and provide equal opportunity for all. All
qualified applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity or national
origin.
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