National_Digital Marketing Specialist

Established in the 1930s as a trading business, Al-Futtaim Group today is one
of the most diversified and progressive, privately held regional businesses
headquartered in Dubai, United Arab Emirates. Structured into five operating
divisions; automotive, financial services, real estate, retail and healthcare;
employing more than ‎35,000 employees across more than ‎20 countries in the
Middle East, Asia and Africa, Al-Futtaim Group partners with over ‎200 of the
world's most admired and innovative brands. Al-Futtaim Group's
entrepreneurship and relentless customer focus enables the organization to
continue to grow and expand; responding to the changing needs of our customers
within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our
customers each and every day

Role Purpose:

Reporting to the Country Marketing Manager, you will use rich data and market
trends, creative thinking and the capabilities of marketing technology, to
help execute and optimize on a day-to-day basis the multi-channel content
marketing strategy for IKEA Al-Futtaim Business - supporting the delivery of
agreed marketing & business objectives.
In doing so, and working closely with our Digital agencies, web development
team, and internal stakeholders, you will help inspire people to create a
better everyday life for themselves by visiting IKEA stores, and IKEA.com,
through appropriately personalized content, delivered across all relevant
paid, earned, and owned touchpoints.
Working with teams of different technical backgrounds, diverse regions, and
colliding priorities, high organisation skills and a clear vision of the
marketing and business objectives is necessary. Being an excellent
communicator is vital to this role. You should be able to ensure that content
is produced in an integrated manner to assure unity across all touchpoints.

Key Role Specific Accountabilities:

Strategy, Planning and Implementation
* Support the Country Marketing Manager in developing the Digital Marketing Plan - in line with the predefined business priorities and KPIs.
* Using all digital channels to ensure top of mind awareness of the IKEA brand.
* Ongoing responsibilities for Social Media management, digital content production; through internal teams, and external agencies.
* Day-to-day interaction with key agency stakeholders to ensure the effective and timely delivery of marketing priorities.
* Establish and manage relationships with the franchise principal, internal stakeholders, and work as one of the ambassadors of the Marketing team.
* Establish and manage positive relationships with relevant Marketing personnel on a regional level, and other internal departments such as IT, Sales & Range, Comin, and Customer service.
* Ongoing responsibility for planning of digital performance and advertising projects and post-implementation - working closely with relevant internal / external stakeholders and partners (e.g. web analytics, agencies) to ensure detailed reporting, insights, and optimization.

Performance Marketing Tracking & Optimization
* Effectively manage digital advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce activities and traffic generation across Digital Media and Paid Social.
* Work with the existing customer database and CRM Leader in the application of relevant insights, processes, tools and thinking - to optimize Marketing effectiveness for all Digital Marketing campaigns and measure ROMI.
* Work alongside the Country Marketing Manager to implement, monitor and optimize performance advertising and tracking activities against agreed KPIs - and ensuring they are reported to key stakeholders in a timely and accurate fashion.

Channel Development & Management
* Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA digital touchpoints including Social, Paid banners, website, and LED screens
* Working with Social agency to ensure all communities are being controlled to the best global standards.
* Advanced knowledge on digital channels to make targeted recommendations of how to deliver successful activities within each channel and combined channels
* Build and execute content strategies to attract and interact with targeted virtual communities and network users.
* Demonstrated knowledge in digital channels plus digital analytics tools, plus well-versed with influencers and thought leaders.

Marketing Technology & Operations
* Support the Manager Marketing in applying and optimizing campaign reporting, analytics capabilities, and processes.
* Support the Manager Marketing in identifying, leveraging, and optimizing new and existing channels and touch-points - reflecting relevant cultural, language, market and / or audience insights and data.
* Ensure campaign content is developed and delivered in a way that best exploits both the available data insights and marketing technology - to ensure scalability and personalization.
* Ensure internal communication is top-notch and to display flawless communication skills to insure team alignment.

Person Specific:

Education:
University degree in a relevant subject such as marketing, business, or
communications

Minimum Experience and Knowledge:
* ‎3 to ‎5 years in a similar role.
* Ability to evaluate creative solutions, based on IKEA values and give clear feedback to marketing team and external agencies.
* Experience of using knowledge of consumer behavior to develop effective communication.

Job-Specific/Technical Skills required to complete the tasks:
* Experience of working on content development and the optimization of online media
* Experience of digital media communication and digital marketing techniques
* Experience in social media including Facebook, Instagram, TikTiok, YouTube
* Has worked with Reporting tools- reporting & configuration & data analysis
* Google Analytics experience

Behavioural Competencies:
* Motivated, self-sufficient professional with great attention to details
* Customer-focused commercial awareness - "gets" what is important in a Retail business
* Team player with positive, constructive attitude
* Excellent verbal and written communication skills (preferably Arabic speaker)
* Excellent organisational skills
* Willing to continuously learn and develop new skills, and keep up to date with key markets

About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail
across the Middle East, Africa & Asia over the past ‎30 years. We have
developed partnerships with some of the biggest and most respected Brands in
the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex
Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of
the largest Global partners of Marks and Spencer's in both regions with over
‎75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East
for the first time with the exciting launches of Watsons and B&Q and we aim to
continue to be agile and adaptive to our markets with new launches and further
development. For this to be possible we aim to recruit the best talent from
all backgrounds who will continue to challenge and develop our diverse
workforce which includes over ‎100 nationalities across ‎12 countries. Join us
today and make a difference…