The Global Nielsen Media Client Service & Sales team provides modern and
effective services that meet client needs quicker, while giving Nielsen more
control over how we service our clients. We will create capacity to elevate
the work we do with clients to focus on market impact and business growth. We
are at the forefront of customer experience and become an agent of change as
we embrace automation to navigate the complex needs of our industry and
continue to be the industry leader

About Role

We are looking to recruit a self-starter with a keen interest in media and ‎5+
years of market research experience to work within the International Media
Analytics team, in Saudi Arabia.
The aim of the team is to understand how individuals interact with Media,
Advertising and Content, as well as to see how this affects their behaviors
and attitudes through asking and observing. We create compelling stories for
our clients with actionable insights and recommendations. We are experts in
devising appropriate methodologies and projects to answer our clients'
business questions.

Responsibilities:

• Understanding audiences - who are they, where are they how do they consume media, what is their reaction to advertising


• Understanding content - what are the preferred content genres, styles, or formats; what kind of content is suitable for which device


• Developing marketing strategy - how to communicate to audiences, what to tell them, how to engage them


• Leading on new business development in KSA, determining methodologies and writing proposals to meet the clients needs


• Coordinate internal resources and third parties/vendors for the flawless execution of projects


• Leading day-to-day project management in order to ensure delivery of best in class actionable insight through high quality and strategic execution and reporting

Key project management activities include:
* Supplier briefing and fieldwork management
* Regular client communication regarding progress / issue resolution
* Setting up questionnaires and working collaboratively with the team to advise on optimal design
* Working and briefing internal teams
* Data checking and reporting (specifying report needs, charting, formatting, data checking)
* Add value to the client or to our international colleagues by providing advice, consultancy and a high level of interpretation and direction

Requirments:

• To be a self-starter


• A genuine passion and curiosity for market research


• Interest in advertising and media


• To be good at building relationships, internally and externally


• To have strong verbal and written communication skills


• To be able to analyze data


• To be commercially savvy and comfortable with starting new conversations with new clients


• To perform work accurately and effectively with high attention to detail


• To have the ability to effectively priorities and balance multiple projects


• To be proficient in PowerPoint and Excel


• ‎5+ years of primary research experience, ideally with a strong quantitative background


• Extremely confident in presenting ideas and results


• To be educated to degree level (or equivalent) in a business discipline or equivalent business experience
  About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics
company that provides the most complete and trusted view available of
consumers and markets worldwide. Nielsen is divided into two business units.
Nielsen Global Media, the arbiter of truth for media markets, provides media
and advertising industries with unbiased and reliable metrics that create a
shared understanding of the industry required for markets to function. Nielsen
Global Connect provides consumer packaged goods manufacturers and retailers
with accurate, actionable information and insights and a complete picture of
the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's happening
next, and how to best act on this knowledge.

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