Sales Sr Coordinator

Auto req ID: 283250BR

PepsiCo products are enjoyed by consumers more than one billion times a day in
more than ‎200 countries and territories around the world. PepsiCo generated
more than $‎79 billion in net revenue in ‎2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay 's, Doritos,
Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's
product portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $‎1 billion each in
estimated annual retail sales.

Main Purpose

Ensure all sales targets both short term and long term for the area/location
are met.
* Supervise SSFL DC/Stockiest various routes through route visits targets and ensure that each sales representative compliance with the SSFL execution standards as well as the proper way of achieving the targets.
* Leading and developing sales team.
* Leading sales productivity.
* Achieve and exceed sales fundamentals and volume targets by implementing company plans.
* Update database to measure area 's performance against key business objectives. Use this data to analyse the business and develop future action plans.
* Work on volume forecasting for his areas and channels.
* Work with Stockiest to improve customer service and execution efficiency.
* Supervise field sales teams for location in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets
Key Accountabilities
* Organize, control and motivate sales representatives to achieve sales targets within the agreed targets by applying
* SSFL sales standards. Conduct and compliance with FLSMP; work-with and Route Control weekly, ‎1:1 sessions and formal weekly
* meetings.
* Ensure HH Integrity by examine reports and taking actions.
* Regular market visits to monitor changes in the market situation and legislative requirements and communicate
* these fluctuations on the proper timing to the Regional/Sales manager for decision making.
* Ensure the company's product promotional plans are understood and implemented in the right time & at the right
* place across all routes.
* Conduct all the administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle
* etc.)
* Organize, control and motivate team to achieve sales targets within the agreed profit margins.
* Select, train, develop and follow-up sales personnel to the standards (FLSMP) necessary to meet the current and
* long term needs of the department.
* Ensure all RSR's compliance with OOR (Ownership on Route) by regular follow-up and on job coaching.
* Field Performance Management by (Adaptation of Optimized Routes, Managing POP materials, Stand Planning,
* Preparing RSR turnover follow up reports, Applying Code of Conduct, RSRs' PepsiCo values awareness).
* Develop strong relationship with stockiest and Key wholesale and OT customers within the location, this will
* include coordinating with the stockiest on all call coverage & customer service standards.
* Ensure the company's product development & promotional plans are understood and implemented at all levels to give the optimum level of impact
* Expanding distribution within the area as per AOP business plan.  Ensure proper execution for all new product initiatives.
* Ensure proper execution of all merchandising and operational priorities.
* Key Field Sales KPI's to include: reaching distribution targets (depth and breadth - capture additional points of sale); Upgrading execution on primary placements both in quantitative approach (space fair share) and qualitative approach (location + appearance); Upgrading execution on secondary placements - double the number of secondary placements per point of sale; implementing price and promotions strategies.
* Supervise administrative & control agenda within the field to include: maintaining control over the main KPIs - ensure the Execution of KPI's per Store; insure effective monitoring and processes are in place in all levels of the organisation, providing recommendations for and insure timely implementation; create, implement and insure compliance with accounting, inventory, and control procedures; resolve service & supply issues with affected parties; design and report the results/activities of the sales force to Regional/Sales manager.
* Report competitive activities to the Regional/Sales Manager as and when it happens.
* Compliance with SSFL Control Agenda & Control Responsibilities.
Key control accountabilities includes:
* Periodic review of sales document (DN, invoice) is conducted to ensure that they are signed off by the customer as a proof that they have accepted the ownership of the goods; control #:(SFOTCSDOPMK25) (006SFOTCSDOPMK ).
* Sales orders created in the system are checked by an independent person to ensure that the orders created are valid and accurate; control #: (SFOTCSDOPMK32).
* Review of KPI report around sales and stales performance of salespeople; control #: (SFOTCSDOPMK33)

"#Locations: Dammam, Saudi Arabia"

Qualifications/Requirements

EXPERIENCE/COMPETENCIES REQUIRED
* ‎3-‎6 years of sales field experience in FMCG
* Very Good English and Arabic language skills
* No travel restrictions
* Strong computer skills (Word, excel, PowerPoint, outlook crucial)
* Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
* Customer Focus (Service to sales concept)
* Thinking Skills (Trend, data, events analysis to draw sound conclusions)
* Developing and Supporting The Team (Actively improves others' skills, cooperate effectively, diplomatic conflict handler)
* Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
* Integrity (Mutual trust, consistent with company ethics and values)
* BA degree & Computer Literacy (Windows applications)
Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular