The role of a customer experience (CX) Manager is to ensure that the company
follows a customer-centric approach and delivers a smooth, unfragmented and
consistent customer experience across all touchpoints and at all stages of the
buyer journey across all Direct Operations (Emirates/Qatar/KSA)
A customer experience manager is responsible for keeping track of customer
journeys, interacting with customers across channels and platforms, and
coordinating with all internal stakeholders such as sales, marketing, business
operation, service and finance, in order to keep fine-tuning the customer's
experience.
The customer experience Manager need to track a complex buyer journey across
online and offline platforms and touchpoints. Each touchpoint where customers
interact, transact or engage with the brand is an opportunity to build a
positive predisposition towards the brand, or a minefield where the customer
can be put off the brand for good.
With Canon, you'll get the support and encouragement you need to grow, from
people who share your ambition. We'll invest in your professional development
to help you learn and progress in your role with us. You'll find leaders who
give you the freedom to explore new things and a team where knowledge is
shared openly.
* Oversee the strategy, planning, and execution of the organization's overall customer experience goals.
* Understand customer base, then transform their needs into reality by managing multiple programs and projects to build the right experience for customers.
* Identifying ideal customer profiles and mapping customer journeys to identify the gaps in customer experience across all touchpoints, for all kinds of customer interactions, transactions and engagements - from purchase to product return to customer support.
* Liaise with internal teams such as marketing, sales, product development, account management, billing, finance, etc. to ensure that gaps in the customer experience- irrespective of where they occur in the journey - are plugged
* Regular communication with internal stakeholders such as customer service executives and other customer-facing teams to identify gaps and opportunities, if any in the brand experience
* Raising red flags wherever the business process - billing, installation or anything pre or post sales - needs correction to ensure the customer has a seamless experience with the company
* Ensuring the CX strategies are aligned to the larger marketing and business goals and outcomes
* Collect, track and analyze customer feedback and suggest improvements internally based on the insights gathered - help measure metrics such as Net Promoter Score (NPS) to gauge how the brand is performing on CX performance parameters
* Work with the technology teams to ensure a seamless brand and buying experience with the technology- be it the brand website or a self-service portal
* Build solid initiatives to track Employee Satisfaction Rate in terms of department tools, processes, and management support. Then work towards defining gaps and improving employees' experience
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