A
Retail Fashion E-commerce & Digital Manager is responsible for overseeing the
online presence and digital strategies
1
. E-commerce Strategy: Developing and implementing strategies to drive online
sales and revenue growth.
2
. Website Management: Managing the company's e-commerce website, ensuring it's
user-friendly, up-to-date, and optimized for conversions.
3
. Digital Marketing: coordinating/Creating and executing digital marketing
campaigns, including SEO, SEM, email marketing, and social media advertising :
Also to run performance marketing plan for the brand.
4
. Customer Experience: Ensuring a seamless and engaging online shopping
experience for customers, from browsing to checkout.
5
. Inventory Management: Coordinating with the inventory team to maintain
accurate product listings and stock levels.
6
. Analytics and Reporting: Monitoring website traffic, sales data, and other
key performance indicators to make data-driven decisions.
7
. Content Management: Overseeing the creation and curation of product content,
images, and descriptions.
8
. Mobile Commerce: Optimizing the mobile shopping experience for customers
through responsive design and mobile apps.
9
. Online Merchandising: Deciding how products are displayed online and
implementing merchandising strategies.
1
0. Technology Integration: Staying updated on e-commerce trends and
implementing new technologies that improve the online shopping experience.
1
1. Budget Management: Managing the digital business budget effectively to
maximize ROI.
1
2. Team Leadership: Leading a team of digital marketers, web developers, and
other professionals to achieve department goals.
1
3. Vendor Relationships: Collaborating with e-commerce service providers,
payment gateways, and third-party partners.
1
4. Customer Insights: Gathering and analyzing customer feedback and data to
make improvements.
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