Position Summary
The Product Manager creates and executes product marketing plans for the
business, including go-to-market schedules, demand generation campaigns, and
launch materials. They are accountable for achievement of product KPIs such as
revenue, margin, profitability, and market share.
Role and Responsibilities
* P&L responsibility for assigned product category
* Manage the month-over-month promotions and discounts for assigned products to drive sales and market share objectives, and to ensure that market forecasts are achieved. Assesses the impact of missed forecast on inventory and manufacturing and takes corrective actions
* Formulate and direct the go-to-market strategy in conjunction with cross-functional partners in Demand Generation and Sales
* Overall product strategy and management of the product life cycle
* Lead new product innovation roadmaps in partnership with global HQ
* Product introductions and model launches in conjunction with the Sales team, Demand Generation team and other cross-functional partners
* Category expert in terms of industry and technology trends, and competitive benchmarking
* Monitor forecast-to-actuals, and works with sales, supply chain, and customer stakeholders to optimize inventory levels
* Develop customer-specific strategies, programs and pricing. Ongoing customer engagement and presentations
* Work with Training team to create training material for sales associates
* Ensure optimal ROIs for marketing activities
Skills and Qualifications
* Bachelor's Degree with 7-9 years of related industry
* Prior experience in Home Appliances is a must
* Must have had traditional product marketing experience at a top industry player
* Strong analytical and presentation skills
* Background in P&L is mandatory
* Experience in leading cross-functional teams across division (Sales, Demand Gen, Operations)
* Demonstrate competency in both oral and written communication modes for internal and external personnel at all levels.
* Self-motivated, goals oriented individual who can accomplish personal and business goals within established time frames.
* Retail and/or consumer goods experience is a must. Prior experience in Home Appliances is a must.
* Previous roles should include commercial, consumer focused activities and go to market implementation.
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