Assistant Researcher Branding

About us

On the wave of the oil boom of the 1940s, a national carrier was born in ‎1954.
Initially, Kuwait Airways Company served a limited network of Basra, Abadan,
Beirut, Damascus and Jerusalem; however, a year later the fledgling carrier
was facing economic hardship, and the government of Kuwait took a ‎50% interest
in the airline, subsequently doubling the company's capital. Having entered
the rough and tumble world of aviation, the government finally took ‎100% share
in Kuwait Airways.

Kuwait Airways entered the jet age in ‎1962 by leasing a Comet ‎4-C, the world's
first jet-engined airliner. In the 1960s, the national carrier rapidly
expanded its route map, and scheduled services to London began three times a
week. To keep pace with fast-moving aviation requirements, three Boeing 707s
were delivered in ‎1968. Ten years later, Kuwait Airways had an all Boeing ‎707
fleet of eight aircraft.

In ‎1978, Kuwait Airways entered the wide-body age by taking delivery of its
first two B747-200s, adding a third the following year. This expansion
permitted Kuwait Airways to extend its network to New York to the west and
Manila to the east.

Modernization of the fleet continued, and four B727-200s were delivered in
‎1980-‎1981. Two years later, eight Airbus A310s and A300-600s were delivered,
and in ‎1986 three Boeing ‎767-200ER aircraft joined the wide-body fleet.

Following the destruction of its premises and ‎15 of its aircraft during the
Iraqi invasion of Kuwait, the airline was relaunched. Moreover, the company
was restored after the Liberation of Kuwait, and a basic strategy was
constituted to expand its operations around the world. After the Liberation of
Kuwait until ‎1998, the Kuwaiti Airways fleet consisted of ‎17 aircraft.

In ‎2016, the airline was formally registered as a private company and its
Corporate identity was rebranded to reflect its modernization and
transformation. Focused on customer centricity and efficiency the airline
initiated restructure programs on its organization, operations, and services
to meet and exceed its stakeholders expectations. In ‎2022, the airline
established a transformative program that envelops four main pillars across
the domains of Environment Social and Governance (ESG), Performance, Customer
Experience and Growth.

Today, with a diverse workforce of around ‎7,000 employees distributed
globally, Kuwait Airways operates one of the youngest fleet in the region,
owning ‎32 aircraft and operating to more than ‎60 direct flight destinations
from its single airline hub in Terminal ‎4, located at Kuwait International
Airport. Plus an additional ‎82 destinations through its partnership with other
airlines. The airline will further expand its network when it takes delivery
of other narrow bodied aircraft including seven wide bodied A330-900neo and
two A350-‎900.

Job Description

Kuwait Airways is activity recruiting for the position of Assistant Researcher
Branding in the Marketing department, in this role your responsibilities will
include but not limited to:

Basic Function and Scope :

Assistant Researcher Branding helping that all Kuwait Airways advertising,
designs, displays, offices, communications and events are consistent across
all types and channels of communications as per the branding guideline. In
addition, Assists for developing brand 's profit and loss performance, image
and positioning compared to competitors.

Tasks and Duties :

a) Assists to create a lasting impression of the brand resulting in
improvement of Sales and Market Share. This will be achieved by making sure
that the advertising and communications send out the right image.

b) Work with marketing team members and/or Marketing Agency for the
production of TV adverts, newspaper and magazine advertisements, direct mail
packs, email campaigns, websites, exhibition stands, road shows to have all
material as per KU brand guidelines.

c) Keep all marketing material, liaising with legal and other concerned
entities, ensuring the designs and messages meet the company brand and
regulatory guidelines

**

Requirements**
* Bachelor's degree in business administration or equivalent.

I'm interested

Closing Date
‎15/‎09/‎2023*
Industry
Airline - Aviation
Work Experience
*Fresher *
City
*Kuwait City *
Province
*Kuwait *
Country
*Kuwait *
Postal Code
*‎14000