Manager – Social Media
Are you passionate about diving brands through exciting and engaging social
media and content strategies, and highly skilled in building marketing vision
and strategy for the biggest baby & kids’ retail brand in the Middle East and
Asia?
Babyshop® is looking for a seasoned marketing leader to join its team at its
HO in Dubai, UAE.
We are the largest omni channel destination for baby and kids, operating in 13
markets, for the last 50 years having served over 100M customers.
Role Summary:
You will be responsible for developing and executing the brand’s core social
strategy, building on the marketing vision through various tools and
strategies across the brand’s existing social media platforms.
You will work directly with the Head of Marketing to identify opportunities
within the customer-engagement front, driving the plans, leading the agency
engagement
You will closely with the marketing manager to support content creation as per
product marketing strategies, working closely with global brand partners and
owned private label category-leads.
You will support on social listening, trends report & media insights vs
competition as an executive summary to key business functions on a regular
basis.
You will actively monitor performance of content, discussions, blogs including
customer experience KPIs.
You will develop best practice guidelines and training for wider marketing
team and global partners & franchise businesses, across Asia and Africa.
You will work with our media agency to maximize paid social activity and
captures the best learning for progressive decision making.
You will lead and monitor the social agency’s performance and support them
strategic and executional directives, including aligning on business goals,
priorities and performances.
Defining the ideal candidate:
You have at least 5-8 years of experience leading strategy & content focused
on social media management for B2C brands.
You have a proven history of building relationships with influencers, driving
ROI across channels.
You’re on top of culture and trends, understanding what appeals to audiences
You’re a content creation wiz, including Reels and TikTok videos
You’re a storyteller who can captivate and engage an audience
You think outside the box
You have a knack for evaluating social media analytics and adapting strategies
and tactics based on insights
Understand and love our users
You are successful at managing and optimizing a paid social media budget.
Qualifications
-
Primary Location: AE-AE-United Arab Emirates
Work location/ موقع العمل: Landmark Tower-Dubai LMI Jafza Warehouse, Plot
No. S210204, Dubai25030 25030
Job: Marketing
Organization: Babyshop Concept
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Jan 26, 2023, 4:02:57 AM
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