SEO & Web Analytics - Intern

Overview:
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global
property developer with a fast-growing portfolio of upscale hotels,
residential properties, F&B brands and real estate asset management services.
Since our launch in ‎2005, we have carved a highly successful niche offering
unrivalled property investment opportunities in high-growth markets to clients
from more than ‎70 countries worldwide.

We were among the first developers to identify the tremendous potential in
providing private investors the opportunity to purchase hotel guestrooms,
suites and serviced apartments in our collection of upscale properties located
in highly popular locations across Dubai. We back up our success with a list
of International Property awards along with strategic partnerships with
companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines
and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working
environment with clear growth potential along with award winning sales &
marketing tools, a state of the art showroom featuring Dubai's only virtual
helicopter tour and endorsements from a number of international sporting
celebrities.
Job Description:
The successful candidate will work with the SEO Team in implementing tasks
across all vertices of SEO - on-site, off-site, technical, and content to
maximize the group's organic search results, expand the online digital
audience of The First Group and in the relevant digital assets (websites,
Google, Bing, Yahoo, listings, etc.)

Role & Responsibilities:

SEO Implementation:
* Oversee and perform the keyword research and analysis based on the guidelines
* Identify our competitors, analyze, and target the right keywords based on intent, difficulty, and volume, and maintain a keyword map.
* Support in implementing daily on-page optimization
* Off page Optimization - Implement link building campaigns and engage with other businesses over link-building opportunities, in co-ordination with the business unit 's SEO goals.
* Content optimization - identify SEO topic clusters, oversee content audits, optimization images and videos for SEO and updates to outdated content.
* Support in Google My Business /Google Business Profile, Bing Listings etc. for SEO
* Work with the in-house and external SEO resources to implement all SEO
Desired Skill & Expertise:
Desired Skills:
* ‎3/‎4 Year Bachelor 's Degree preferably in Technology, Marketing, or relevant digital marketing certifications
* GAIQ certification (Google Analytics Certification) is an advantage
* Basic Knowledge in Google Analytics, Google Search Console, Google My Business, SEO Tools (SEMrush, Ahrefs, etc.) and Webmaster tools for analysis, measuring and reporting
* Understanding of Content Management Systems ex. WordPress, Umbraco, Strapi etc. is an advantage
* Knowledge about link building is a plus
* Up to date with the latest trends and best practices in SEO and SEM
* Sound knowledge of Google Algorithm updates and how to manage their impacts
* Basic Knowledge of local SEO
* MS-Office Suite (Word, Excel, PowerPoint, Outlook)
* Written and verbal communication skills