Strategic Planning Analyst

Job Purpose: Responsible for driving best practices within the Strategic
Planning team. to ensure appropriate planning and investment within priority
markets/regions and on the Airline's major global initiatives in order to
deliver maximum return on investment Support the Strategic planning team in
standardising the planning approach across mid and upper funnel campaigns,
Sponsorship activations - including building and maintaining standard tool
kits for analysis. Responsible for continuously documenting key learnings from
campaigns to feed future planning initiatives. Champion always on marketing
programs, lifecycle programs and highlight contribution of these to the
company's revenue. Apply both performance precision with planning insight to
identify marketing initiatives that can be automated, thereby empowering our
business units to a self-serve capability and delivering truly effective
marketing programs/support Job Accountabilities - Responsible for identifying
and recommending best practices in how the plan can be continually optimised
to get maximum return on investment, while adhering to guidelines and KPIs set
by the Planning Managers. - Support the Manager Strategic Planning with
quantifying annual budgets at region/market level and assist in marketing
budget setting process. Continuously monitor how we are performing versus
commercial targets across regions/ markets and highlight deviations, to pre-
empt required marketing support. - Support global/pan-national brand and
tactical campaigns m. Incorporate these into the annual plan, and measure
impact on the DRAO program while supporting these campaigns. Update and
communicate Performance to planning managers. - Ensure the always on marketing
activity is accurately monitored and measured using available analytics tools,
deriving data driven insights to make informed investment decisions. - Provide
regular reports and insights to Planning Managers for all campaign activity. -
Escalate any local market issues with platforms, publishers or technologies to
the relevant Channel Manager or agency/partner. Rectify and escalate any local
market issues with platforms, publishers or technologies across the ad tech
stack if data granularity or quality issues are identified. Work
collaboratively to resolve the issue, measuring changes in KPIs along the way.
Share this information with the Strategic Planning Managers and Media
Managers. - Act as the day-to-day point of contact for relevant performance
agencies/partnerships at a local market level. - Share best practice ideas
from across markets with the Performance Team and Channel Managers in order to
foster innovation and creative thinking within demand-driven performance
activities. - Ensure the implementation of governance of all marketing
activity ensuring transparency. Identify and escalate governance and fraud
issues in local markets for rectification if the issues cannot be resolved
locally. Ensure appropriate tagging and brand safety controls are in place.
Follow industry best practice in identifying and targeting segments and
audiences. - Maintain compliance to Emirates Group privacy principles and work
with the Data Privacy Network Liaison within CCMB to ensure privacy and
security of personal data is considered by design and default in all aspects
of the role. DRAO - Always on Performance Marketing - "Direct response always
on"
Qualifications & Experience: Qualifications Degree or Honours (‎12+‎3 or
equivalent) Experience Airline experience - preferably in Marketing & Media
Communication, Brand/ Product Management Knowledge/skills - Collaborative -
Strong ability to synthesize insights distributed across multiple systems
(Excel, SQL) - Experience developing management level reporting - Must be
familiar with Airline industry data (marketing, e-commerce etc.) with strong
analytical skills - Data visualization skills and ability to present technical
solutions to non-technical audience - Strategic Planning Capability - Self-
motivated, ability to identify problems and work methodically to solve them -
Experience with MicroStrategy, Tableau or similar data visualization tools -
Proficiency in Microsoft Office Suite - Strong organizational, communication
and presentation skills - Ability to work cross functionally within CCMB on
various projects - Ability to handle concurrent projects with attention to
detail and accuracy - The ability to work independently, prioritise and time-
manage whilst working on several projects simultaneously
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary
and travel benefits that are exclusive to our industry, including discounts on
flights and hotels stays around the world. You can find out more information
about our employee benefits in the Working Here section of our website
www.emirates.com/careers. Further information on what's it like to live and
work in our cosmopolitan home city, can be found in the Dubai Lifestyle
section.